How CMOs Scale a Marketing Team to Execute Their Strategy Faster
Arnold le Rutte
May 12, 2026
How We Help Businesses
Build Execution Capacity
The Virtual Hub helps businesses build execution capacity through embedded operational support.
The Virtual Hub helps businesses build execution
capacity through embedded operational support.
The Virtual Hub helps businesses build execution capacity through embedded operational support.
Rather than assigning people to isolated tasks, we integrate execution assistants into the workflows, systems, and functions that support day-to-day operations.
Businesses gain additional capacity across key business functions, improved visibility across work, and greater freedom for leaders to focus on strategic priorities.
Book a Discovery Session
Learn how it works and see if
The Virtual Hub is right for
your Business
Book a Discovery Session
Learn how it works and see if The Virtual Hub
is right for your Business
30%
Cost Reduction
A SaaS company cut operational
costs by 30% after offloading non-core tasks to a team of elite assistants, giving their developers time to
focus on innovation.
40%
Faster Response Times
An ecommerce brand integrated a Performance Pod and reduced customer service response times by 40%, allowing their core team to focus on scaling their product line.
150%
Increase in Productivity
A digital marketing agency
restructured with a Support Pod
and saw productivity skyrocket
by 150%, helping them launch
campaigns faster than ever.
30%
Cost Reduction
A SaaS company cut operational
costs by 30% after offloading non-core
tasks to a team of elite assistants,
giving their developers time to
focus on innovation.
40%
Faster Response Times
An ecommerce brand integrated a
Performance Pod and reduced
customer service response times by 40%,
allowing their core team to focus
on scaling their product line.
150%
Increase in Productivity
A digital marketing agency restructured
with a Support Pod and saw productivity
skyrocket by 150%, helping them launch
campaigns faster than ever.
Operational Support Built Around the Way Businesses Work
Work moves across departments, systems, customer interactions, reporting, administration, and project delivery.
Our model reflects that reality.
Instead of creating separate solutions for every responsibility, businesses gain support that can contribute across multiple workflows and business functions.
This helps businesses:
Address bottlenecks
earlier
Strengthen communication
across teams
Expand resources as
demands increase
Our Operational
Support Model
Support is structured across three operational areas. Each area addresses a different level of business need while working together as part of a broader support structure.
Support is structured across three operational areas. Each area addresses a different level
of business need while working together as part of a broader support structure.
Operational Execution
As a photographer who has a lot of photoshoots and lacks time to handle all organizational moments, I greatly appreciated what this company has to offer.
– Kate Gross, Manager at FixthePhoto
This area focuses on the recurring activities that keep a business organized,
informed, and productive.
Support commonly includes:
- Reporting and data updates
- CRM administration
- Documentation and file management
- Workflow tracking
- Compliance and record management
- Research and reporting
- Dashboard updates
- Meeting summaries and action tracking
- Data entry and reconciliation
- Supplier and logistics administration
- Internal systems administration
- Recurring operational activities
- Reporting and data updates
- CRM administration
- Documentation and file management
- Workflow tracking
- Compliance and record management
- Research and reporting
- Dashboard updates
- Meeting summaries and action tracking
- Data entry and reconciliation
- Supplier and logistics administration
- Internal systems administration
- Recurring operational activities
This level of support helps teams manage day-to-day responsibilities while creating additional capacity across the business.
As a photographer who has a lot of photoshoots and lacks time to handle all organizational moments, I greatly appreciated what this company has to offer.
– Kate Gross, Manager at FixthePhoto
Customer & Growth Operations
This area supports the activities that help businesses attract, engage, and serve customers.
Support commonly includes:
- Customer inbox management
- Social media scheduling and administration
- Lead management and CRM updates
- Content publishing
- Community engagement
- Newsletter administration
- Webinar and event administration
- SEO support
- Testimonial collection
- Customer onboarding administration
- Recruitment administration
- Marketing reporting
- Customer inbox management
- Social media scheduling and administration
- Lead management and CRM updates
- Content publishing
- Community engagement
- Newsletter administration
- Webinar and event administration
- SEO support
- Testimonial collection
- Customer onboarding administration
- Recruitment administration
- Marketing reporting
This level of support helps businesses maintain a strong customer experience while supporting marketing and growth initiatives.
Leadership & Systems Operations
This area provides executive-level operational assistance for leaders managing increasing demands across multiple functions.
Support commonly includes:
- Executive inbox management
- Executive calendar management
- Travel administration
- CRM and pipeline administration
- Workflow and automation support
- KPI and dashboard reporting
- Systems documentation
- AI-assisted workflow support
- SOP documentation
- Lead routing and onboarding administration
- Executive reporting
- Internal knowledge base management
- Executive inbox management
- Executive calendar management
- Travel administration
- CRM and pipeline administration
- Workflow and automation support
- KPI and dashboard reporting
- Systems documentation
- AI-assisted workflow support
- SOP documentation
- Lead routing and onboarding administration
- Executive reporting
- Internal knowledge base management
This level of support gives leaders additional resources across communication, systems, reporting, and business administration.
How The Virtual Hub Works
Step 1 — Understand Your Business Needs
We begin by identifying where additional support can create the greatest value.
This may involve:
- Administrative workloads
- Customer communication
- Reporting requirements
- Operational activities
- Marketing support
- Systems administration
- Executive support
- Administrative workloads
- Customer communication
- Reporting requirements
- Operational activities
- Marketing support
- Systems administration
- Executive support
Our focus starts with the work rather than a job title.
We look at where responsibilities are accumulating and where execution capacity can strengthen business operations.
That understanding shapes the support structure we recommend.
Step 2 — Integrate Support Into Existing Workflows
Execution assistants integrate into your existing tools, systems, communication channels, and processes. This allows support to become part of the way your business operates day to day.
Step 3 — Strengthen Day-to-Day Execution
As support becomes integrated into the business:
- Recurring responsibilities receive dedicated attention
- Teams gain additional capacity
- Communication becomes easier to manage
- Reporting receives greater attention
- Leaders spend less time on administrative work
The outcome is a business better equipped to handle
increasing demands.
Step 4 — Expand Support as Requirements Grow
As priorities evolve, support can expand across additional workflows, functions, and business areas.
This allows businesses to:
- Increase execution capacity
- Support new initiatives
- Manage growing workloads
- Extend resources across teams
- Adapt to changing business needs
Step 4 — Expand Support as Requirements Grow
As priorities evolve, support can expand across additional workflows, functions, and business areas.
This allows businesses to:
- Increase execution capacity
- Support new initiatives
- Manage growing workloads
- Extend resources across teams
- Adapt to changing business needs
Build the Support Structure Your Business Needs
The Virtual Hub provides a support model that grows alongside your business, supporting day-to-day operations, customer-facing activities, and executive-level workflows.
Embedded support, structured development through TVH Academy, and a layered operational model work together to help businesses build greater execution capacity across key functions.
Let’s explore how the right support structure can help your team handle increasing demands, strengthen execution, and create additional capacity for growth.
TVH freed up 40% of my time. As a result, my company has grown by 150% over the past 18 months
That extra time goes to making minor updates on the website or just checking in on little things – doing minor SEO projects.
– David Bell, CEO of Driving Bell Creatives
How Much Does A Support Layer Team Cost?
Support Type
For You If...
What They Handle
Monthly Rate
Back-office
Support
Support
“We're growing fast. I need to
offload the repeatable so we
can focus on what actually
moves the needle.”
offload the repeatable so we
can focus on what actually
moves the needle.”
Repeatable back-office tasks,
document organization, data entry,
reporting, basic research, file management, compliance support,
SOP updates, invoice/admin tracking
document organization, data entry,
reporting, basic research, file management, compliance support,
SOP updates, invoice/admin tracking
USD $2000 / mo
Customer &
Marketing
Support
Marketing
Support
“I need someone who can
handle moving parts without
dropping the ball.”
handle moving parts without
dropping the ball.”
Inbox and customer communication, social media support, basic content creation, community engagement, client follow-ups, newsletters, event support, testimonial collection, recruiting campaign support
USD $2250
/ mo
Executive &
Systems
Support
Systems
Support
“I need a systems-savvy
operator who can turn chaos
into clean execution without
needing me in the weeds.”
operator who can turn chaos
into clean execution without
needing me in the weeds.”
Executive inbox and calendar management, CRM updates, sales pipeline support, workflow
automation, system coordination, reporting dashboards, tech issue tracking, process documentation,
email sequences, founder operations
support
automation, system coordination, reporting dashboards, tech issue tracking, process documentation,
email sequences, founder operations
support
USD $2500
/ mo
Helpful Resources
Ensuring EBITDA With Efficient Hiring
David Aaron Nuñez
April 1, 2026
Why Hiring More Employees Isn’t Solving Your Growth Bottleneck
Barbara Turley
May 13, 2025
