How CMOs Scale a Marketing Team to Execute Their Strategy Faster
Arnold le Rutte
May 12, 2026
We Help Scaling Businesses
Build Execution Capacity
We embed trained execution assistants into your operational workflows so leadership teams can focus on customers, strategic priorities, and growth
We embed trained execution assistants into your
operational workflows so leadership teams can focus
on customers, strategic priorities, and growth
The Virtual Hub is a scaling solution that helps businesses build execution capacity through our Support Layer strategy.
A Support Layer is an execution system that combines an Execution Assistant with Results Coaching, Client Success support, and the TVH Academy Methodology. Together, these elements help businesses strengthen execution across multiple business functions while giving leadership teams greater freedom to focus on customers, strategic priorities, and future growth.
Growth creates opportunity. It also creates more projects, more
technology, and more activity across every part of the business.
Over time, that work begins competing for the attention of founders, leaders, and specialist teams. Hours that could be invested in business development and long-term planning become absorbed by the day-to-day work required to keep the business operating.
Adding another employee can solve part of the workload. Growing businesses, however, often need a broader solution that creates capacity across multiple functions rather than another individual role.
Book a Discovery Session
Learn how it works and see if
The Virtual Hub is right for your Business
Book a Discovery Session
Learn how it works and see if The Virtual Hub
is right for your Business
The Virtual Hub is a scaling solution that helps businesses build execution capacity through our Support Layer strategy.
A Support Layer is an execution system that combines an Execution Assistant with Results Coaching, Client Success support, and the TVH Academy Methodology. Together, these elements help businesses strengthen execution across multiple business functions while giving leadership teams greater freedom to focus on customers, strategic priorities, and future growth.
Growth creates opportunity. It also creates more projects, more technology, and more activity across every part of the business.
Over time, that work begins competing for the attention of founders, leaders, and specialist teams. Hours that could be invested in business development and long-term planning become absorbed by the day-to-day work required to keep the business operating.
Adding another employee can solve part of the workload. Growing businesses, however, often need a broader solution that creates capacity across multiple functions rather than another individual role.
Book a Discovery Session
Learn how it works and see if
The Virtual Hub is right for your Business
Book a Discovery Session
Learn how it works and see if The Virtual Hub
is right for your Business
Who Does The Virtual Hub
Work With?
Who Does The Virtual Hub Work With?
The Virtual Hub supports CEO-led and mid-size businesses across a wide range of industries. Our Execution Assistants embed within departments such as Back-office, Marketing, Sales, HR, Operations, Finance, and Customer Service, helping teams strengthen day-to-day execution across the business.
Mid-Market & Established Businesses ($10M–$100M)
As businesses mature, multiple teams rely on work moving efficiently across the organization. Customer commitments, internal initiatives, reporting, and operational activities all need to stay on track while the business continues to grow.
Our Support Layer strategy extends execution capacity wherever it’s needed most, helping businesses support increasing demand without expanding every department independently.
See how The Virtual Hub helped HubSpot
create more execution capacity.
How we support you:
- Support leadership and specialist teams with recurring execution work
- Increase responsiveness as customer and operational demands grow
- Scale support alongside changing business priorities
See how The Virtual Hub helped HubSpot create more execution capacity.
Founder-Led & Scaling Businesses ($5M–$20M)
What began as a highly hands-on business now requires work to be distributed across people, processes, and priorities without relying on founders to stay involved in every detail.
Our Support Layer strategy helps businesses build that foundation, creating a more scalable way of operating as the business continues to grow.
See how The Virtual Hub helped ANCLA Plumbing
create more execution capacity.
How we support you:
- Introduce support across recurring back-office activities
- Reduce dependence on founders for day-to-day execution
- Support continued growth without rebuilding internal structures
See how The Virtual Hub helped ANCLA Plumbing create more execution capacity.
1000+
Businesses supported
across more than 50
industries
87%
Net Promoter Score
(NPS)
20,000+
Hours of annual training
delivered across support
teams
97%
First-round support team
match rate
84%
Long-term client support
retention
Industries We Support
Every industry has its own priorities, terminology, and ways of working. While we work with businesses across almost every industry, the sectors below represent some of the clients we support most frequently.
Real Estate
Keep agents focused on winning listings, serving clients, and closing deals.
As transaction volumes grow, administrative work can quickly consume valuable selling time. Our execution assistants help real estate businesses manage the operational workload that comes with growth, allowing agents to focus on revenue-generating activities and client relationships.
Support Includes:
- CRM management and pipeline updates
- Appointment scheduling
- Listing and marketing support
- Transaction support and compliance tracking
- Inbox and client communication management
- Document preparation and digital filing
Retail &
E-commerce
Keep pace with growing customer demand and day-to-day operational requirements.
As product lines expand, sales increase, and customer interactions multiply, retail and e-commerce businesses often face increasing demands across administration, inventory, customer service, and reporting. Our execution assistants help teams manage the operational work that supports growth while maintaining a positive customer experience.
Support Includes:
- Customer service and inbox management
- Order processing and fulfillment support
- Inventory and stock management
- Product listing and catalogue updates
- Supplier coordination
- Reporting and sales administration
Healthcare
Give healthcare professionals more time to focus on patient care.
Healthcare organizations face increasing administrative demands across scheduling, documentation, reporting, and patient communication. Our execution assistants help manage these responsibilities so clinicians and healthcare leaders can focus on delivering quality care.
Support Includes:
- Scheduling and calendar management
- Patient communication
- Data management and quality assurance
- Compliance and documentation support
- Administrative reporting
Education
Give educators and leadership teams more time to focus on learning outcomes and student success.
Educational organizations manage a wide range of responsibilities across enrollments, scheduling, communication, reporting, and program administration. Our execution assistants help manage the operational work that supports students, educators, and learning programs, allowing leadership teams to focus on delivering exceptional educational experiences.
Support Includes:
- Student and stakeholder communication
- Scheduling and calendar management
- Data entry and record management
- Reporting and documentation support
- Learning management system administration
- Event and program coordination
Professional Services
Protect billable hours and focus on delivering value to clients.
For legal, finance, consulting, and advisory firms, administrative work can reduce the time available for client service and revenue-generating activities. We help professional services businesses manage operational responsibilities across communication, reporting, documentation, and administration.
Support Includes:
- Document and file management
- Client communication
- CRM and reporting support
- Content and thought leadership support
- Administrative assistance
Trade Services
Give business owners and field teams more time to focus on customers and project delivery.
Trade businesses juggle scheduling, quoting, invoicing, customer communication, and administrative work while managing jobs across multiple locations. Our execution assistants help keep operational activities organized so business owners and teams can focus on delivering quality work and serving customers.
Support Includes:
- Scheduling and calendar management
- Quote and invoice administration
- Customer communication
- Job tracking and reporting
- Document and compliance administration
- CRM updates and record management
Manufacturing
Support production, operations, and administration as demand increases.
Manufacturing businesses manage a constant flow of information across suppliers, customers, inventory, production schedules, and internal teams. Our execution assistants help manage operational activities that keep information organized and accessible across the business.
Support Includes:
- Inventory and data management
- Supplier communication and administration
- Production reporting support
- Documentation and record management
- Order administration
- Systems and process administration
Real Estate
Keep agents focused on winning listings, serving clients, and closing deals.
As transaction volumes grow, administrative work can quickly consume valuable selling time. Our execution assistants help real estate businesses manage the operational workload that comes with growth, allowing agents to focus on revenue-generating activities and client relationships.
Support Includes:
- CRM management and pipeline updates
- Appointment scheduling
- Listing and marketing support
- Transaction support and compliance tracking
- Inbox and client communication management
- Document preparation and digital filing
Retail &
E-commerce
Keep pace with growing customer demand and day-to-day operational requirements.
As product lines expand, sales increase, and customer interactions multiply, retail and e-commerce businesses often face increasing demands across administration, inventory, customer service, and reporting. Our execution assistants help teams manage the operational work that supports growth while maintaining a positive customer experience.
Support Includes:
- Customer service and inbox management
- Order processing and fulfillment support
- Inventory and stock management
- Product listing and catalogue updates
- Supplier coordination
- Reporting and sales administration
Healthcare
Give healthcare professionals more time to focus on patient care.
Healthcare organizations face increasing administrative demands across scheduling, documentation, reporting, and patient communication. Our execution assistants help manage these responsibilities so clinicians and healthcare leaders can focus on delivering quality care.
Support Includes:
- Scheduling and calendar management
- Patient communication
- Data management and quality assurance
- Compliance and documentation support
- Administrative reporting
Education
Give educators and leadership teams more time to focus on learning outcomes and student success.
Educational organizations manage a wide range of responsibilities across enrollments, scheduling, communication, reporting, and program administration. Our execution assistants help manage the operational work that supports students, educators, and learning programs, allowing leadership teams to focus on delivering exceptional educational experiences.
Support Includes:
- Student and stakeholder communication
- Scheduling and calendar management
- Data entry and record management
- Reporting and documentation support
- Learning management system administration
- Event and program coordination
Professional Services
Protect billable hours and focus on delivering value to clients.
For legal, finance, consulting, and advisory firms, administrative work can reduce the time available for client service and revenue-generating activities. We help professional services businesses manage operational responsibilities across communication, reporting, documentation, and administration.
Support Includes:
- Document and file management
- Client communication
- CRM and reporting support
- Content and thought leadership support
- Administrative assistance
Trade Services
Give business owners and field teams more time to focus on customers and project delivery.
Trade businesses juggle scheduling, quoting, invoicing, customer communication, and administrative work while managing jobs across multiple locations. Our execution assistants help keep operational activities organized so business owners and teams can focus on delivering quality work and serving customers.
Support Includes:
- Scheduling and calendar management
- Quote and invoice administration
- Customer communication
- Job tracking and reporting
- Document and compliance administration
- CRM updates and record management
Manufacturing
Support production, operations, and administration as demand increases.
Manufacturing businesses manage a constant flow of information across suppliers, customers, inventory, production schedules, and internal teams. Our execution assistants help manage operational activities that keep information organized and accessible across the business.
Support Includes:
- Inventory and data management
- Supplier communication and administration
- Production reporting support
- Documentation and record management
- Order administration
- Systems and process administration
How The Virtual Hub Helps Address Operational Bottlenecks
| Challenge | How The Virtual Hub Helps |
|---|---|
| Senior people spending too much time on operational responsibilities | Remove recurring work from leadership teams |
| Hiring becomes expensive and difficult to scale | Add trained execution assistants without lengthy hiring cycles |
| Growth creates bottlenecks across the business | Build execution capacity across key functions |
| Teams carry competing priorities across multiple responsibilities | Provide dedicated support integrated into existing workflows |
| Important work remains unfinished | Help ensure priorities receive the attention they require |
Why Businesses Choose The Virtual Hub
Many providers focus on matching businesses with people. The Virtual Hub focuses on building the environment that helps those people succeed.
Preparation begins before an Execution Assistant joins a client team and continues throughout the engagement through structured coaching, capability development, and ongoing support.
Businesses gain more than an additional team member. They gain a support model that continues strengthening capability, reinforcing high standards, and helping teams succeed as the business grows.
How Much Does A Support Layer Team Cost?
Support Type
For You If...
What They Handle
Monthly Rate
Back-office
Support
Support
“We're growing fast. I need to
offload the repeatable so we
can focus on what actually
moves the needle.”
offload the repeatable so we
can focus on what actually
moves the needle.”
Repeatable back-office tasks,
document organization, data entry,
reporting, basic research, file management, compliance support,
SOP updates, invoice/admin tracking
document organization, data entry,
reporting, basic research, file management, compliance support,
SOP updates, invoice/admin tracking
USD $2000 / mo
Customer &
Marketing
Support
Marketing
Support
“I need someone who can
handle moving parts without
dropping the ball.”
handle moving parts without
dropping the ball.”
Inbox and customer communication, social media support, basic content creation, community engagement, client follow-ups, newsletters, event support, testimonial collection, recruiting campaign support
USD $2250
/ mo
Executive &
Systems
Support
Systems
Support
“I need a systems-savvy
operator who can turn chaos
into clean execution without
needing me in the weeds.”
operator who can turn chaos
into clean execution without
needing me in the weeds.”
Executive inbox and calendar management, CRM updates, sales pipeline support, workflow
automation, system coordination, reporting dashboards, tech issue tracking, process documentation,
email sequences, founder operations
support
automation, system coordination, reporting dashboards, tech issue tracking, process documentation,
email sequences, founder operations
support
USD $2500
/ mo
Ready to Build Greater Execution Capacity?
The right scaling strategy helps your business perform today while creating the capacity needed for the opportunities ahead.
Let’s discuss what that could look like for your business.
Book a Strategic Consult
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