How CMOs Scale a Marketing Team to Execute Their Strategy Faster
Arnold le Rutte
May 12, 2026
How We Help Businesses
Build Execution Capacity
The Virtual Hub helps businesses build execution capacity through embedded operational support.
The Virtual Hub helps businesses build execution
capacity through embedded operational support.
The Virtual Hub helps businesses build execution capacity through embedded operational support.
Rather than assigning people to isolated tasks, we integrate support assistants into the workflows, systems, and functions that support day-to-day operations.
Businesses gain additional capacity across key business functions, improved visibility across work, and greater freedom for leaders to focus on strategic priorities.
Book a Discovery Session
Learn how it works and see if
The Virtual Hub is right for
your Business
Book a Discovery Session
Learn how it works and see if The Virtual Hub
is right for your Business
30%
Cost Reduction
A SaaS company cut operational
costs by 30% after offloading non-core tasks to a team of support assistants, giving their developers time to
focus on innovation.
40%
Faster Response Times
An ecommerce brand integrated a Performance Pod and reduced customer service response times by 40%, allowing their core team to focus on scaling their product line.
150%
Increase in Productivity
A digital marketing agency
restructured with a Support Pod
and saw productivity skyrocket
by 150%, helping them launch
campaigns faster than ever.
30%
Cost Reduction
A SaaS company cut operational
costs by 30% after offloading non-core
tasks to a team of support assistants,
giving their developers time to
focus on innovation.
40%
Faster Response Times
An ecommerce brand integrated a
Performance Pod and reduced
customer service response times by 40%,
allowing their core team to focus
on scaling their product line.
150%
Increase in Productivity
A digital marketing agency restructured
with a Support Pod and saw productivity
skyrocket by 150%, helping them launch
campaigns faster than ever.
Operational Support Built Around the Way Businesses Work
Work moves across departments, systems, customer interactions, reporting, administration, and project delivery.
Our model reflects that reality.
Instead of creating separate solutions for every responsibility, businesses gain support that can contribute across multiple workflows and business functions.
This helps businesses:
Address bottlenecks
earlier
Strengthen communication
across teams
Expand resources as
demands increase
Our Operational
Support Model
One assistant can work across any mix of these three areas. One simple, all-in monthly fee, whatever the mix of work.
One assistant can work across any mix of these three areas. One simple, all-in monthly fee, whatever the mix of work.
Operational Execution
As a photographer who has a lot of photoshoots and lacks time to handle all organizational moments, I greatly appreciated what this company has to offer.
– Kate Gross, Manager at FixthePhoto
This area focuses on the recurring activities that keep a business organized,
informed, and productive.
Support commonly includes:
- Reporting and data updates
- CRM administration
- Documentation and file management
- Workflow tracking
- Compliance and record management
- Research and reporting
- Dashboard updates
- Meeting summaries and action tracking
- Data entry and reconciliation
- Supplier and logistics administration
- Internal systems administration
- Recurring operational activities
- Reporting and data updates
- CRM administration
- Documentation and file management
- Workflow tracking
- Compliance and record management
- Research and reporting
- Dashboard updates
- Meeting summaries and action tracking
- Data entry and reconciliation
- Supplier and logistics administration
- Internal systems administration
- Recurring operational activities
This support helps teams manage day-to-day responsibilities while creating additional capacity across the business.
As a photographer who has a lot of photoshoots and lacks time to handle all organizational moments, I greatly appreciated what this company has to offer.
– Kate Gross, Manager at FixthePhoto
Customer & Growth Operations
This area supports the activities that help businesses attract, engage, and serve customers.
Support commonly includes:
- Customer inbox management
- Social media scheduling and administration
- Lead management and CRM updates
- Content publishing
- Community engagement
- Newsletter administration
- Webinar and event administration
- SEO support
- Testimonial collection
- Customer onboarding administration
- Recruitment administration
- Marketing reporting
- Customer inbox management
- Social media scheduling and administration
- Lead management and CRM updates
- Content publishing
- Community engagement
- Newsletter administration
- Webinar and event administration
- SEO support
- Testimonial collection
- Customer onboarding administration
- Recruitment administration
- Marketing reporting
This support helps businesses maintain a strong customer experience while supporting marketing and growth initiatives.
Leadership & Systems Operations
This area provides executive-level operational assistance for leaders managing increasing demands across multiple functions.
Support commonly includes:
- Executive inbox management
- Executive calendar management
- Travel administration
- CRM and pipeline administration
- Workflow and automation support
- KPI and dashboard reporting
- Systems documentation
- AI-assisted workflow support
- SOP documentation
- Lead routing and onboarding administration
- Executive reporting
- Internal knowledge base management
- Executive inbox management
- Executive calendar management
- Travel administration
- CRM and pipeline administration
- Workflow and automation support
- KPI and dashboard reporting
- Systems documentation
- AI-assisted workflow support
- SOP documentation
- Lead routing and onboarding administration
- Executive reporting
- Internal knowledge base management
This support gives leaders additional resources across communication, systems, reporting, and business administration.
How The Virtual Hub Works
Step 1 — Understand Your Business Needs
We begin by identifying where additional support can create the greatest value.
This may involve:
- Administrative workloads
- Customer communication
- Reporting requirements
- Operational activities
- Marketing support
- Systems administration
- Executive support
- Administrative workloads
- Customer communication
- Reporting requirements
- Operational activities
- Marketing support
- Systems administration
- Executive support
Our focus starts with the work rather than a job title.
We look at where responsibilities are accumulating and where execution capacity can strengthen business operations.
That understanding shapes the support structure we recommend.
Step 2 — Integrate Support Into Existing Workflows
Support assistants integrate into your existing tools, systems, communication channels, and processes. This allows support to become part of the way your business operates day to day.
Step 3 — Strengthen Day-to-Day Execution
As support becomes integrated into the business:
- Recurring responsibilities receive dedicated attention
- Teams gain additional capacity
- Communication becomes easier to manage
- Reporting receives greater attention
- Leaders spend less time on administrative work
The outcome is a business better equipped to handle
increasing demands.
Step 4 — Expand Support as Requirements Grow
As priorities evolve, support can expand across additional workflows, functions, and business areas.
This allows businesses to:
- Increase execution capacity
- Support new initiatives
- Manage growing workloads
- Extend resources across teams
- Adapt to changing business needs
Step 4 — Expand Support as Requirements Grow
As priorities evolve, support can expand across additional workflows, functions, and business areas.
This allows businesses to:
- Increase execution capacity
- Support new initiatives
- Manage growing workloads
- Extend resources across teams
- Adapt to changing business needs
Build the Support Structure Your Business Needs
The Virtual Hub provides a support model that grows alongside your business, supporting day-to-day operations, customer-facing activities, and executive-level workflows.
Embedded support, structured development through TVH Academy, and a layered operational model work together to help businesses build greater execution capacity across key functions.
Let’s explore how the right support structure can help your team handle increasing demands, strengthen execution, and create additional capacity for growth.
She’s detail-oriented, manages tasks with precision, and communicates proactively
Her ability to collaborate across global teams and take on challenges with a positive attitude makes her truly invaluable.
– Tony Do, Senior Marketing Manager, HubSpot
Build your support team. One simple, all-in monthly fee.
Support Assistant
$2,750 USD
per assistant, per month
- Full time, dedicated to your team, working your business hours
- Fully managed on-site, in a secure office
- Results Coach and Client Success Manager included
- No setup fee. First month paid upfront
- No lock-in contracts: month to month, 30 days' notice
- A service invoice, not a headcount
- Assistant transitions if required, at no extra cost
Back-office, customer, marketing and executive support, all in one role.
Helpful Resources
Ensuring EBITDA With Efficient Hiring
David Aaron Nuñez
April 1, 2026
Why Hiring More Employees Isn’t Solving Your Growth Bottleneck
Barbara Turley
May 13, 2025
Frequently Asked Questions
How much work is involved in getting a Support Assistant started?
Very little. Our onboarding process is straightforward and fully guided. We help integrate your Support Assistant into your existing systems, workflows, and ways of working, so your team can begin benefiting from additional execution capacity quickly.
Learn more about our onboarding process.
Is The Virtual Hub expensive?
For many businesses, The Virtual Hub is one of the most cost-effective ways to increase execution capacity without adding the cost and timeassociated with traditional hiring. Rather than expanding headcount across multiple functions, businesses gain access to a Support Assistant supported by a broader operational support structure, providing additional capability through a single solution.
How will a Support Assistant and Support Layer work for my organization?
Every engagement begins with understanding where additional execution capacity is needed most. Your Support Layer is then structured around those priorities, combining a Support Assistant, Results Coaching, and Client Success support into a single execution system.
Through The Virtual Hub Academy training, guided onboarding, and ongoing coaching, your Support Layer becomes an extension of your team, helping responsibilities get completed, priorities receive the attention they require, and leaders gain greater capacity for higher-value activities.
How can hiring a Support Layer increase profits for my company?
A Support Layer creates additional execution capacity across the business, giving leaders and key team members more time for customers, business development, and strategic priorities. Greater execution capacity means more opportunities can be acted on, more initiatives can be completed, and more value can be generated across the business.
Is the engagement flexible? Are there long-term contracts?
Yes. We offer a flexible engagement model with no lock-in contracts. For teams of three members or fewer, all we require is 30 days’ notice to cancel or adjust your support.
For larger support teams, notice periods may vary depending on the size and structure of the engagement. Our team will discuss these requirements with you as part of the onboarding process.
How do we scale our engagement with The Virtual Hub?
Many clients begin by focusing on a specific area of execution, then expand support as new priorities emerge across the business. Because the Support Layer model is built around execution capacity, additional support can be introduced across operations, marketing, and systems as requirements evolve.
For example, Austral Herbs expanded its support structure to address administrative backlogs and improve responsiveness across the business. HubSpot used the model to increase execution capacity without increasing its core employee base.
As business needs change, the Support Layer can grow alongside them.
