The power of podcast marketing with interview valet founder Tom Schwab
Virtual Success Show
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Episode breakdown
In this episode, Barbara Turley and her co-host Matt Malouf discuss The Virtual Hub’s recruitment process, what makes it different from others, and the secret to hiring A-players in your business.
- How to leverage your business with podcast and podcast guestings.
- When to become a podcast host and/or a podcast guest.
- How to repurpose old podcasts in order to get more traffic and attract more listeners.
I love podcasts because it’s a way to really connect with people. You’re not yelling, you’re talking with them. They’re choosing to listen to you.
In this episode
00:00 Intro
Struggling with time and tasks outside your strengths? Learn how to outsource effectively and focus on growing your business. The Virtual Success Show shares real insights on outsourcing success—by entrepreneurs, for entrepreneurs. Hosted by Matt Malouf and Barbara Turley, each episode helps you work smarter and scale faster.
02:09 Why Podcasts are a brilliant marketing strategy
Tom Schwab emphasizes that obscurity—not noise—is the real challenge for businesses. Instead of shouting louder, he advocates for joining conversations your ideal customers already trust—like podcasts. With podcast interviews, entrepreneurs can build authority and visibility through credible introductions. Barbara Turley adds that during crises, with everyone online, podcast guesting is a fast, underused opportunity to connect and grow.
04:10 How to capitalise on podcasts
Tom Schwab views the current moment as a rare opportunity: instead of building a podcast from scratch, quickly gain traction by leveraging others’ platforms. By appearing on trusted podcasts, you access engaged audiences, build authority, and generate backlinks. Barbara Turley adds that podcast guesting boosts visibility—even without directly selling—making it a powerful brand-building strategy, especially when relevant, valuable content is shared.
06:39 What makes a great podcast guest
Tom Schwab emphasizes offering content that’s both timely and timeless, as podcasts are evergreen. Be a valuable guest: serve first, build trust, and aim to make the host look great. Engage genuinely before pitching. Selling happens through earned trust, not hard pitches. Barbara Turley adds that podcasting builds credibility and leadership, especially during crises—just showing up with value makes you stand out.
09:17 How to be different with Podcasts
Tom Schwab advises: “Be different, not better.” He compares podcasting roles to Uber—guests attract new leads, hosts nurture existing ones. Authentic, conversational podcasts resonate more than scripted ones. Barbara Turley agrees, stressing the power of raw, real dialogue. Both emphasize using podcasts to build relationships, showcase others, and repurpose content widely for greater impact and visibility.
12:16 Content amplification and repurposing
Tom Schwab stresses that most podcast guests miss a huge opportunity by not repurposing interviews. One podcast can generate blogs, audiograms, memes, and more—creating evergreen, high-impact content. Barbara Turley adds that older episodes can be refreshed and re-promoted. With podcasting booming, both highlight the power of content repurposing and virtual assistant support to maximize reach without added effort.
15:11 Growth of the podcast industry
Tom Schwab explains that while there are over 900,000 podcasts, only 250,000 are active—many fade early due to lack of support. Podcast listenership is up 25%, making it a powerful medium, even with smaller audiences. He compares podcasting to speaking from stage, reaching thousands from home. Barbara Turley emphasizes its value for personal branding and business growth, especially during times of limited travel.
18:46 Wrapping things up
Tom Schwab invites listeners to visit interviewvalet.com/vss for a free podcast marketing assessment, his book Podcast Guest Profits, and a link to book a call. Barbara Turley encourages action, highlighting podcasting and livestreaming as top marketing strategies. She reminds listeners not to let tech barriers stop them—help is available via thevirtualhub.com with trained VAs ready to support.
