Scaling your business: The secret to building high-performing teams
The Bean Ninjas Podcast
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Episode breakdown
So what’s the secret to building high-performing teams?
If you’re going to scale your business, you’ll need to be able to rely on your teams. What can leaders do to elevate their teams from pretty good to absolutely amazing?
In this podcast episode, Bean Ninjas CEO Meryl Johnston continues her discussions with Barbara Turley about scaling your business and building high-performing teams.
Hear Barbara Turley talk about her business experiences, insights into systemization and process writing, and how her time at ‘Grow with Hubspot’ led to some interesting revelations.
- Barbara talks about using Support Assistant roles in customer support
- Meryl talks about multi-tasking while rolling out a new Bean Ninjas training course
- Barbara talks about learnings from the Grow with Hubspot Conference on high-performing teams
- Daily huddle/pipeline meetings and matching demand with supply among the whole of the team
- Harnessing a feeling of an amazing team working together
- Having trust, removing politics, and utilizing each other’s strengths to cross-pollinate skills across teams, and building this into KPIs
- Listen deeply when others are speaking to discover how they attack problems and learn
- Lessons from the sprint: developing systems and delegating effectively to make sure people can take on new processes
- How to carve out time in role, where time is wasted in a role
- Good communication and trust is key to training your management team
- Getting your leaders to create their own high-performing teams
- The trouble with leaders who are not process-driven – who will do what & when? Leadership is about mapping out the plan
- Small businesses need implementers as employees, not visionaries
Are we a high-performing team—or do we just think we are?
In this episode
00:00 Delegating Customer Support to Support Assistants
Barbara discusses a pilot project she’s working on involving delegating customer support tasks to support assistants through platforms like Zendesk. She found that without solid processes and the right platforms, delegating customer support can fail. She’s working to create a framework to help clients delegate this function effectively.
05:22 Course Launch and Improvements
Meryl shares updates about re-launching her financial literacy course. She highlights the challenges of improving content while managing the actual launch process. Despite being on holiday, she remained engaged with a five-day challenge that supported the launch and helped reach a wider audience.
08:27 Grow with HubSpot Conference Insights
Barbara shares key takeaways from the Grow with HubSpot conference, especially from a session on high performing teams led by Atlassian. A major insight was the importance of fostering a culture where team members genuinely support each other and avoid siloed behavior. She compares this to her experience on trading floors where mutual trust and communication were essential.
14:12 Implementing Cultural Change in Teams
Barbara talks about practical ways she plans to introduce this supportive culture within her team, such as sharing her conference experience during daily huddles and leveraging previous success with sprint-based collaboration. Meryl also shares her own team-building plans through a sprint initiative focused on sales.
15:31 Challenges of Defining Roles in Growing Teams
Meryl and Barbara reflect on how sports team dynamics illustrate the power of clear role definition and mutual support. Meryl admits that defining roles in a growing business is difficult and is something they continue to refine to help foster high performance and clarity within their teams.
17:28 Cross-Pollination of Skills in High-Performing Teams
Barbara discusses the importance of team members learning from each other’s strengths. She highlights how each team member excels in different areas—such as system building or client interaction—and suggests creating opportunities for skill sharing. This might involve monthly knowledge-sharing sessions or “focus of the month” training to increase collaboration.
19:27 The Power of Deep Listening
Barbara emphasizes the value of actively listening during meetings, noting that important insights can be missed when participants multitask or tune out. She advocates for curiosity and attentiveness as a path to learning from others’ approaches and experiences.
20:22 Leadership Through Mirroring and Independent Implementation
Barbara shares a success story of a team member who independently adopted and replicated her leadership methods within the HR department. This example illustrates high performance through initiative and adaptive leadership without needing direct mentorship.
22:27 Encouraging Broader Perspective Beyond KPIs
The conversation shifts to encouraging leaders to look beyond their own targets and tasks. Barbara and Meryl stress the importance of stepping back from daily operations to learn from others and stay open to new ideas that can improve overall performance.
23:44 Balancing Innovation with Core Responsibilities
Barbara addresses a common challenge where team members pursue new ideas but let daily tasks slip. She explains the importance of learning to delegate, pause projects if necessary, and focus on efficiency and systems to free up time.
25:20 Finding Time to Innovate: Lessons from Coaching
They reference a coaching program that starts with helping business owners find 10 free hours per week before adding new projects. This ties into the idea that time constraints must be addressed before innovation can happen effectively.
27:21 Teaching Leaders to Delegate and Build Their Own High-Performing Teams
Barbara realizes the need to coach her leadership team on how to build their own effective teams. This involves teaching them trust, communication, and delegation so they aren’t bogged down by tasks that could be handled by others.
29:13 Distilling Entrepreneurial Training for Team Use
The hosts explore how business owners can translate complex training sessions into actionable, bite-sized processes for their teams. They discuss chunking concepts into implementable steps instead of overwhelming team members with broad visionary ideas.
30:52 Process-Oriented Leaders in Small Businesses
Barbara and Meryl debate whether leaders can be effective without being process-driven. They agree that in small businesses, execution skills are critical, and visionary-only leaders often create confusion without an integrator or implementer to support them.
33:48 Learning Through Real-World Challenges
The episode wraps with a reflection on how the most valuable lessons often come from facing real business challenges, not formal training. They acknowledge their evolving views and the benefit of processing these experiences through open conversations like this podcast.
Podcast Transcript:
Scaling your business: The secret to building high-performing teams
Voice Over: Welcome to the Beat Ninjas podcast, where you get an all-access pass to see what happens behind the closed doors of a fast-growing global bookkeeping and financial reporting business.
Meryl Johnston: Hey everyone, welcome back to another episode of the Bean Ninjas podcast. This is episode number 3 in the series that Barb and I have been recording together, and we’re giving accountability updates, talking about some challenges as well as things that are going well in our businesses. Most of this episode is spent talking with Barb about a recent conference that she went to called Grow with HubSpot, and she’s got some relevant and really helpful takeaways from that conference that might apply to our businesses.
We actually recorded this episode quite a while ago before the global pandemic hit. And so I’ve actually come back on to re-record this introduction just to give a little bit of context and to acknowledge what is happening in the world at the moment. Not only is there a health crisis, but there’s also the flow-on economic effects and talk of a global recession. A lot of the things that Barb and I are talking about relate to running high-performing remote teams. And I think that that is even more relevant in the world that we’re living in today, where many more of us are working from home, which brings its own set of challenges in building a high-performing team. So I think that this episode is still relevant, but we’re looking at our businesses through a different lens with the light of this upcoming recession.
As always, I’d love to get your feedback. And especially now, if there are questions or things that you’re thinking about—maybe finance-related, recession-related, growing a business during a time like this—really interested to hear your comments, your questions, your thoughts. And you can write into podcast at beanninjas.com, and we’ll be answering questions during future episodes. Thanks. Enjoy.
Hi Barb, how are you?
Barbara Turley: Hey, Meryl, really good today. Thank you, and you? Yeah, pretty good. Good. It’s another beautiful day on the Gold Coast, but I haven’t been out surfing. It’s a bit challenging trying to get out for a surf these days with little Ava at home—maybe on the weekend.
Yes, four-month-old baby. Well, listen, I have a three-year-old and one on the way, so I totally empathize. If I can just get a shower uninterrupted at the moment, I’m happy. So to all the mothers out there, you know what we mean.
Meryl Johnston: So today we’re going to be talking about a recent conference that you attended, Grow with HubSpot, and having a chat about high-performing teams. But before we get into that, why don’t we start with just an overview of what you’ve been working on in the couple of weeks that have passed since we recorded the last episode in this series?
Barbara Turley: Sure. I’ve actually been on a really interesting project that came along kind of by accident. We had a couple of clients ask us about getting customer support-type VAs or agents to manage their Zendesk or their customer support process. And we did it. We don’t really advertise that, but for existing clients, we sort of do it. And we did it. And two of them were a disaster. And I had to step in and go, I wonder why that was such a disaster and what actually came from it. I spoke to the clients.
And I was really keen to sort of dive into this. And what I realized is that customer support is actually one of the hardest things to delegate to a VA if you don’t have a rock-solid process and you know exactly how it’s all going to operate and you don’t have the right platforms. So I’ve been working with these two clients on a kind of a pilot project and with Zendesk actually. I’ve been in touch with Zendesk in Sydney, and they’ve been amazing.
And I’m sort of putting together this concept of how people—how can businesses more easily delegate customer support and ramp up their client experience, basically. So it’s kind of just come out of nowhere to me, but it’s been a very interesting project that I’m hoping to delve more into later this year and actually start to bring that to our clients to talk more about how we can do that for them. And it’s interesting. How about you?
Meryl Johnston: This follows because that is interesting. As you say that, it reminds me of delegating anything to a VA, and it’s harder to do that if there’s not really strong processes.
Barbara Turley: Yeah, so I’m building that out, and I’m actually really enjoying it. I didn’t think I would because customer support wouldn’t be the most enjoyable thing to build. But actually, I think I’ve got a process now that can be used across lots of different business types and styles to help build it out. So that’s been really, really interesting. What about you? What are you working on?
Meryl Johnston: I’ve been heads down in course launch mode. And when I did the course launch back in March, I said never again am I creating course content and working on a launch at the same time.
I’m talking again. Unfortunately, it’s happened again. But I suppose it’s a good thing that even though I had already delivered the financial literacy course once, I’ve been reworking a whole lot of the content based on the feedback that I was getting. So I could have left it as is, but I really wanted to improve on what I had done last time. So it’s been a super busy two weeks where I’ve been re-recording videos, updating templates, and standard operating procedures ready for the course starting next week.
But as well as that, I’ve been working on the launch. So for this particular launch, we ran a free five-day zero challenge. And there was quite a bit of work involved in setting that up too. So again, it was recording daily videos and daily tasks. And we created a workbook and ran a Facebook group where anyone doing the zero challenge could ask questions and interact. And then we finished that on the last day, or the fifth day, with a live Q and A webinar.
And it was great. It was the first time we’d tried a format like that. We had about 40 people do the challenge and go through with us. And it was good to get engagement from people. Some of the people were already people that I knew and people I had relationships with, but we also started to reach beyond our direct network and to reach other people. I’m happy with how it went, but it was quite a busy couple of weeks, and I was actually supposed to be on holiday. Well, I was in Queenstown on holidays, but I went to a co-working space in Queenstown to do the live Q and A, and I was logging on every day for only half an hour in the morning and evening.
It was still working, right?
Barbara Turley: Yeah, look, I’ve gone on holiday several times as well. That’s a whole other topic we can talk about, but I don’t think in running businesses like we do that you can ever really switch off fully. But if you can do an hour a day, it’s pretty good, even if you’re on holiday—Bali or somewhere.
Meryl Johnston: A lot more planning to take. The month that I was fully off when Ava was born took me nine months to prepare for that. I wouldn’t have taken as much planning.
Barbara Turley: Exactly, yeah. But I know course launching is obviously—having all these courses and things—but there’s enormous work that goes into putting them together. And we never realize it until we go for it and try, and especially create all the content. But you just got to do it on the fly because, as you know, from building the Bean Ninjas and the whole seven-day startup thing that you did, I mean, the best way to do this, although it is stressful, is to kind of do it all at the same time and beta test stuff and see how it goes.
Meryl Johnston: Yeah, you’re right. And if I hadn’t set that deadline back in March, I wouldn’t have completed that first version. And then that was really a good foundation to then get feedback and improve. And it’s been stressful again this time trying to improve it. And I think next time, planning the next course launch in October—that’s well in advance. So I know I’m going to rework and tweak some of the content before that, but this time it’s happening.
Yeah, but it’s round three. Yeah, that’s okay. Yeah.
So you recently went to the Grow with HubSpot conference. I’m really interested to hear about it and what your takeaways were—what you’re going to apply or take from there in applying your business.
Barbara Turley: Yeah. So one of the things—I mean, HubSpot, for those that don’t know, is that it’s a big marketing CRM platform, but it’s one of the biggest ones sort of globally. And it has all the bells and whistles. It doesn’t just do marketing or sales CRM; it’s a ton of things. So it’s a massive business. But they run amazing conferences where you sort of go along and imagine it’s all going to be about marketing, but they’ve sort of morphed into this business-building.
And they have some amazing streams. And one of the workshops they had, which I just looked at and thought, well, high-performing teams—I mean, I have a lot of people. So Atlassian, that amazing Australian company that just blows everyone’s mind, they had a segment, and they came in and talked about how they are building high-performing teams. So I went along. It was a short session, but it was brilliant because it was interactive.
So they got us to talk to the person next to us, which in a big room of four or 500 people is quite hard to do, but it worked really well because they were asking us to remember—I think this was what triggered me going, this was a really good session—to recall a time that we were on a team at any point in our life that was amazing. And why was it amazing? And then we had to tell each other. And some people spoke about they were on a football team when they were a kid. And she asked us to identify what was the one thing that made it a really strong team.
And I realized when I thought about it, the first thing that popped into my head was that I spent 10 years working on equity trading floors in investment banks. And when you’re in that environment, communication and trust—that you’ve got each other’s back and you will not let each other fall—is absolutely non-negotiable because there’s millions of dollars at stake in any one moment, right?
I remembered that moment of working in that environment and realized a couple of things that I probably wasn’t bringing to my own team. And one of those elements was this sense of making sure that the whole team has a feeling of I’ve got your back and I will not let you fall for everyone else on the team, without doing someone else’s job or mopping up someone else’s mess. It’s more like if we all feel that way about each other and we will never let each other fall, even if a mistake happens—if I see something. And I think I’m not fostering that enough within my team, and we still have a little bit too much silo behavior. Well, that’s not my job, or that’s someone else’s department. And I thought, yeah, I want to bring that into my team more—that connectivity between different areas of the business, if that makes sense.
Meryl Johnston: It does. And so how are you thinking about going in and implementing that? It sounds like something that might take some cultural change or might be difficult to do?
Barbara Turley: Yes. So I think the first thing I’m going to do is talk about the experience I had at the conference with my team. So one of the things we do every day at the Virtual Hub is we have a daily huddle. Now I call it a huddle, but it’s kind of morphed into something slightly different. It’s more like a pipeline meeting. And there we have the recruitment team, the master trainers team, we have the sales management team, we have the customer support and success team.
We’ve got the HR and the operations team and the team leaders. So it’s a huge meeting, but it happens in 30 minutes flat. And everybody has their segments that they’re going to—we run pipelines to see like, basically, we’re matching supply and demand. That’s basically what I used to do on a trading floor as well. But what I noticed is that I had this rule where I used to say to people, don’t just listen to your segment because there’s information that might happen in 20 minutes’ time that I’m expecting you to hear that impacts your segment. And sometimes I know they’re on mute and they’re doing something else, multitasking, and they’re like, I’ve finished my bit now. So it’s this communication.
And I’m just going to tell them the story about what’s happened and then get their input as to how we can do it better and what they take from that. And the other thing that actually works really effectively, which we spoke about on a previous podcast, was the sprint concept that I did. Because during the sprint, it was like that—it was like this high-performing team that was so keen on everybody else’s actions and what they were doing, and commending each other and stuff like that, and kind of going, I could use a bit of what you did there in what I’m doing. And I saw it during the two-week sprint, but it’s not something I see every day. So I’m not sure yet how I’m going to do it, but I just feel it’s something I want to do over the next six months.
Meryl Johnston: I was thinking about the question that you were asked at the conference and trying to think back to when I felt like I was part of a team like that. And it actually reminded me of a couple of different sports teams that I’ve been part of. But one was an athletics team at high school, and we wanted to win the championship. And it was something like an eight-week lead-up of training and meets before the final day. And it was really clear what our objective was, which was to win.
And then we also knew that we had to win a certain number of events to win the overall championship. And so it was exciting. We felt like we were on that path. Everyone was training hard. Everyone knew their role in the team. And I can still remember that now. It was 20 years ago now, but it felt great.
You remember the feeling. It’s actually that feeling. Yeah, it’s like harnessing a feeling.
And everyone was there supporting each other, cheering for each other’s events. And yeah, it was fantastic. So I’m going to think on that in terms of how to bring that back into Bean Ninjas. And we’re actually implementing a sprint—you’ll be pleased to know. The first two weeks of each month are really busy for us with getting reports out to our clients, but the third and fourth week are a little bit quieter. So at the end of August, we’ve got our first sprint organized.
And we’re just going to try one week just to give it a go. And then we’re doing it with the sales part of the business.
Great, yes, I love it!
So we’re bringing in people that also don’t necessarily work in sales to come and help and just all hands on deck with that—not with everyone, but with a smaller group. And then if that goes well, then we’ll bring more of the team in to do another sprint.
Barbara Turley: I was just thinking about this high-performing team thing when you were talking about the sports teams. It’s almost like in a sports team, it’s so obvious that it’s one team, one dream, and all this kind of high-fiving and we’re all training together and backing each other. And yet in business, it’s harder to get that sense of oneness with people. I think it is leadership, but even one or two people who are slightly toxic on a team can ruin it. It just starts to make you sort of look deeper at all the different dynamics that are going on in the team and where the trust is and where there are politics, for example, on business teams. I’ve been thinking about all these things—the silent, unsaid things that we are not noticing. I think from the talk, I just became a bit more heightened to ask myself, are we a high-performing team, or do we just think we are?
And I came to the conclusion that we’re pretty good, but no, we’re not a high-performing team yet. We’re there, and we have the ability to be, but there are a couple of issues around trust, politics, and this sense of I’m just in this team, I’m in this department, and I’ve done my job, and they’re messing up over there. You know what I mean? Like you need all departments to kind of be backing each other.
Meryl Johnston: It reminds me of—if I go back to the sports analogies today—but I think about a football team, and everyone’s really clear about their role. So they know if I’m talking AFL football, but the fullback knows what their role of fullback is in that team. And it might vary a little bit team to team depending on what their defensive strategy is, but everyone’s really clear about what their role is. And sometimes you’ll have the forwards pushing back to help. They’re not just there to kick goals; they’re there to come back and help with defense because the overall objective is for that team to win.
But I think something that helps in a sports team is that they have that clear role definition. And with a new business, I know we’ve continually evolved and adapted our roles and our departments, and it’s much harder. I think it takes an established business to have all of those roles clearly defined. But I know in our four-year journey so far, we’ve continually adapted and evolved.
And so it’s been more difficult for everyone to be really clear about what it means to excel in their role, which is probably a weakness on my part. I know that’s something where we’re always working on so that everyone knows what they’re doing.
Barbara Turley: Yeah, that’s tricky. You’re right. Yeah, that is tricky with new roles or people morphing into new roles. That can take them a while to figure that out. I think, as you were talking there, I was thinking it’s this cross-pollination of—I guess this is something I want to talk to my team about. Each one of them are players in their own right, actually, but they all have different skill sets. And I would like to see more utilization of each other’s expertise to strengthen.
So, for example, some people are very great at developing processes and process maps and streamlining and that kind of thing. Others are great at building dashboards or systems or talking to a client that’s irate, for example. I want to see more in my team—I want to see more cross-pollination between them, sort of recognizing where someone else is strong, where they might not be, and learning from each other.
Meryl Johnston: And then how do you link that with things like performance or KPIs? Because someone, if they have a clearly defined role, then they might have targets that they’re trying to meet. But for the overall business, it’s actually better—using your example of someone that’s good at systems—the overall business would benefit if they went and helped someone in another department who wasn’t as strong there and helped them to systemize and document that. But it doesn’t fit really neatly in their job description or with the targets that they’re trying to hit. So how do you build that into their role? Or maybe it’s a cultural thing.
Barbara Turley: Yeah, I was just thinking as you were asking that, I’m not sure I know, but actually maybe it is building a system where, just like the sprint concept, maybe every month we would have a focus of the month where we might do a little, you know, someone has to take the floor for half an hour after the huddle and go through their process for building a process, the tools they’re using, how to do things—like a little training thing. So everyone can share their knowledge a bit. Now that might not be—I don’t know if that would work.
But I think step one would be for me to say to people, listen deeply when somebody else is speaking, because there are nuggets of gold in how they do things and how they problem-solve that might be different from how you do it. It’s to be more inquisitive rather than just mute and start multitasking while somebody else is speaking. I think that probably is actually—yeah, or just tune out. My team tells me they don’t really do that, but there are—I know that I can feel it—some of them do it.
You could learn a lot from listening to how one of the customer success teams is navigating a difficult client.
Yes, I’m laughing because I think I’ve been a culprit of that too, with the old mute and video off. I like really fast meetings, so if a meeting isn’t—well, that’s bad. That’s not setting a good example, and really maybe that’s a reflection on that we need to improve that meeting.
Barbara Turley: Well, here’s an example actually, just for all the listeners. These podcasts are really off the cuff between Meryl and I, so often we come up with the concepts and the ideas while we’re chatting. So you get this intimate conversation. But when I was just thinking about this, one of my team has done this really well. She manages a lot of big pipelines. She actually manages our entire HR department. And I noticed that she had started to mirror very deeply how I was running the pipelines and how I ran the huddles and how I ran the sprints. And she implemented everything that I had done across the business into her own department. So she has six different pipelines, each person knows exactly what they’re accountable for, they have huddles, they run everything the same way. So they’ve mirrored this in a department that we do across the whole business. Some of the other departments do this as well.
She said, I learned it from listening to you. I learned it from watching the others and going, that’s a really clever way to do it. And she just implemented it herself. That’s a—for me, that’s high performing. For me, not to have to mentor that is pretty epic, that she just picked that up by virtue of being part of the team.
Meryl Johnston: Yes, and they’re the kind of people that you want on a team where they’re not just looking at their own area of expertise. And I think that’s what we do as entrepreneurs, is look at what’s happening in another, an adjacent industry or what’s happening in another type of business, and then bring that back to your own business. And it’s great if you can have leaders within your business that are looking at, well, what can they learn from wherever really and then bring that back.
Barbara Turley: And from wherever, exactly, yeah. So yeah, it comes back to this thing of, rather than just thinking about doing the job and meeting your targets and your KPIs, it’s encouraging your leadership team to go, you know, don’t just get stuck down in the trenches of everyday doing. Look up and open your eyes and mind to kind of see what else is happening around you and listening differently. Maybe that’s it—to sort of think about, well,
How could I reduce my own overwhelm, or maybe somebody else is doing it differently and I can learn from someone else? I think that’s kind of where I want to go with it. And just purely discuss with the team that I attended this session and this is what I’m thinking, and then let them actually come up, digest that, and maybe come back with some ideas for each one of them themselves about how they will take that.
Meryl Johnston: So there’s two—I’m going to give you a scenario of a situation and see how you would handle it. And then the other is, I just wanted to follow on from your comments around listening. And I’ve heard that from multiple sources, from a couple of podcasts that I’ve listened to. And I can’t remember exactly what they were, but they were talking about the importance of really listening. So not just listening to the words, but what is someone meaning and implying and not saying, and really developing those skills rather than just thinking about what you’re going to say next. After hearing that, that’s something that I’ve been thinking about.
And then the scenario is, how would you handle a situation in your team where you’ve got someone who—they’re doing what we’ve just talked about, where they’ve got some ideas and they’re wanting to create something new—but they’re dropping the ball a bit on their day-to-day tasks. So how would you handle that situation?
Barbara Turley: Yes, that is a great question. Let me have a think about that. They’re dropping the ball on—yeah. So one of the things I learned from the sprint that we did, if you recall—anyone who wants to go back to listen to that episode—one of the rules that I set of the game was that there was to be no working overtime within reason. We sort of did in the end, but nobody was allowed to work till midnight to do it. And the objective of that was to see how successfully some of my leadership team could delegate down their own channel some of the work that needs to be done that they’re probably doing themselves now but probably shouldn’t be. And it was to teach them how to delegate more effectively.
So I think if somebody came to me and that was happening, I would challenge them to say, you might need to pause this project that you want to do or this thing you’re trying to do, because you’ve got to learn that skill first of how do you take on something like a project that you’re very excited about without dropping the ball on your actual day-to-day—the running the engine of the business of your area tasks. Now, if you don’t have anyone to delegate them to, well then maybe we need to look at the processes. Maybe there’s automation we should put in. Maybe you need to start thinking differently about how you free up your time and make your area more efficient so that you can now go and do more cool stuff.
Meryl Johnston: That’s a great answer.
Barbara Turley: Or engage me, because that’s what I’m really good at. I have said to my team before, come and present to me the challenge you’re having, because I’ll show you how to systemize that up so that you don’t have to spend so many hours doing it.
Meryl Johnston: The answer that you gave about freeing up your time—that reminds me of an early episode we did on the Bean Ninjas podcast, which we can link to if you like as well. And it was from a coach called Mandy who teaches service businesses how to scale up. And she said one of the lessons that she learned when she was doing her coaching, because she’s got all of these strategies to help you scale, she realized that no one could implement anything because none of the business owners had any time to do it.
Barbara Turley: Yeah, that’s how the strategists suffer from that problem. They’re like, I have all these great ideas for you business owners, but you gave me a massive to-do list. Yeah.
Meryl Johnston: The first step in her program is actually—I think it’s called something like Find Time Now. And it’s her helping them to first of all look at where all of their time’s being spent, I think through some kind of time tracking. And then you have to eliminate 10 hours, 10 hours a week, and then you can start to implement these other projects. And so I found a really interesting insight from her around how the problem that she faced was that people weren’t getting results and then how she addressed that.
Barbara Turley: Yeah, because the natural tendency is for us to just inflate time. So I’m very strict with my team around the hours that they work. And I always say to them—that’s why I set the rule during the sprint—I was like, the challenge I’m going to throw you is not just the project you’re going to work on in the sprint, but how are you going to carve out the time to do it without dropping the ball? And that was something we discussed as a team in the two weeks before we started the sprint. And I had individual meetings with each one of the people to say, “Okay, what can we pause?” Because there were certain operational things we were able to pause just for the duration.
And those meetings for me were about me helping them to see where the inefficiencies were already in their own role. And I realized that just like our whole business is about teaching business owners how to delegate, once you start to grow a large team, you need to start teaching your team leaders and your leadership team how to delegate effectively as well because otherwise they’re going to get tied up in constant doing. And they might have people on their team that are not doing a lot really. And you’re hiring people to assist them, but they’re not getting the most out of them because they don’t know how.
So that came out of that as well. I was realizing we had a lot of lower-end staff that were just sort of floating around waiting to be told what to do. And my leadership team were still doing tasks that they shouldn’t be doing because they should be delegating it down the channel, but they were too nervous—a trust issue.
So we’re actually going back to this high-performing team thing. I’ve just realized from saying that I need to teach my leadership team in this whole discussion about how they also need to produce high-performing teams for themselves as well and have good communication, good trust, and the sense of I’ve got your back on their own team, if all of that makes sense.
Meryl Johnston: No, it does. And that’s got me thinking as well around how do you instill that and how do you train that? Because I know as an entrepreneur, I’ve invested in a lot of training and coaching myself over the last four years. And it’s been about a variety of things, but a lot of it has been about how I improve my own performance and managing my own time and energy levels. And I think a lot of business owners invest in themselves. How do you pass that knowledge on to your leadership team? Because a lot of the training and that kind of coaching is pitched at the business owner, not at a management team.
Barbara Turley: Absolutely. You know what? On this point, I think business owners go wrong with this. I see this happen all the time with VAs. The business owner goes, oh my God, I attended this great training and I have the videos of it. I want you to watch the videos and I want you to do what they say. And I’m like, OK, that’s a disaster because that’s called overwhelm—a bucket load of overwhelm for your team. Because first of all, they’re not the business owners. And you’re right, the training and seminars and conferences that you attend are pitched at you and the entrepreneur, and the mindset and everything’s totally different.
It’s your job, I feel anyway, to come back and distill it down into—not even a concept—you’ve actually got to distill it further into kind of what did that mean for me? Going back to my sprint again, it would be like, well, what is the problem I want to solve? Like, what’s the problem I want to tackle from the learning that I got from this seminar I went to or whatever? And then what would it take to do that?
So for example, with this team thing—how do I get my leaders to create their own high-performing teams? Well, first of all, they’ve got to look at their own task list first. And I probably would have to challenge them to say, this week I would like you to go through your task list and ask yourself, am I the one that really needs to be doing all of these tasks? Or could somebody on my team do these tasks? And maybe isolate three of them and start to process them up properly and start to delegate them.
And it’s chunking it down. And maybe that’s a bit micromanaging—I don’t know—but I think for my team anyway, I think my job is to not just dump them with a concept and expect them to come back with the solution. It’s more to kind of develop it out a bit more into what they can actually implement. And you know, it is micromanaging, but from my perspective, then you would have the—I’m a process person, so are you—so I like the idea that each one of them would be rolling out a sort of process that we’ve developed as a leadership team, rather than everyone going off on their own tangent and their own version of it. And then you don’t know what’s happening in any team, if all of that makes sense.
Meryl Johnston: Do you think we can have a successful leader in a business who’s not process-oriented?
Barbara Turley: Look, I’m biased because I think you can if they have a co-founder or a co-something where the relationship is extremely good and the other person is more of an integrator.
Meryl Johnston: So not necessarily at the top level, but say your leadership team—so say you’ve got marketing, HR, finance.
Barbara Turley: Yeah, and the answer is no. For me personally, no. I think what happens there is, in my experience anyway, you hire someone in a role that loves the concepts, loves talking in big, flowery language and sharing ideas and expecting their team to just pick up the baton off the ground and be able to run with it. And then what you have is headless chickens running around everywhere and everyone thinking somebody else was doing that part of the role or I didn’t know that was my responsibility. I don’t believe so, but I’m happy for anyone to challenge me out. That’s my experience.
Meryl Johnston: Interesting, because I have a similar view that the leader needs to be across metrics, be process-driven, and have a good strategy as well as managing the team to deliver—so who’s doing what by when.
Barbara Turley: I think that’s leadership. I think there’s management and then there’s leadership. Now, unless you’ve got loads of money to spend and you can have a leader of a department who has a manager who implements and manages—but again, that’s just wasteful. I think in a department it’s different at the very top. But yeah, I agree with you. Leadership is about mapping out, creating the map that your team can then start to follow and implement and meet metrics and things like that.
Meryl Johnston: I wonder if our view is based on small business, because I think in huge businesses maybe there’s room for the thinkers that are just great at strategy and not at execution, because I think there’s a lot of those kinds of people around and those skills must be valuable. I wonder if—it sounds like we have something similar.
Barbara Turley: They have execution people under them. If you don’t have the execution person somewhere within the team, I don’t think you can have team members and then the kind of vision person. What I would equate it to is the businesses that have the visionary entrepreneur and then the team, and they’ve no integrator, and they’re frustrated with their team. Their team is always overwhelmed and the business doesn’t really ever take off properly because the entrepreneur is just like the crazy visionary who can’t put it into a roadmap.
Meryl Johnston: I think that the lesson from this conversation is that with small businesses, be very careful if you’re hiring the visionary types within your team, because a small business really needs executors. And as you grow and grow and grow, maybe there’s room for the strategists. But I think that’s something to be really careful about when you’re hiring.
Barbara Turley: I would echo that 100% because I have done it and it doesn’t work. You need implementers in small businesses if you are a visionary. If you’re a business owner who is more of an implementer or an integrator, more of an operations person, maybe you do need a visionary, but those people tend not to build businesses.
Yeah, they might need to be a co-founder.
Exactly, you might have a co-founder then.
Meryl Johnston: We’ve taken this chat in all sorts of interesting directions. I really enjoy it actually, just having the chance to ask these questions and get your perspective on them. It’s interesting we have some similar perspectives, some different.
Barbara Turley: Yeah, absolutely. I mean, we’re all navigating this stuff. I often say on podcasts that actually most of the stuff I’m implementing and learning these days are not from coaches or conferences or seminars. It’s from problems—with me going, there’s a problem there, this friction point, I don’t know what to do with this—and just having to sit down and think it out. And actually having these podcasts with you helps us to talk it out.
So it’s good for listeners as well to get that perspective, I think, of us just talking through problems and coming up with solutions.
Meryl Johnston: It’s good that we’re not professing to have all the answers. This is just what we think at this moment in time. And as we learn more or a year down the track in our business journey, we might have a different perspective on some of these things. So this is what we’re thinking about at the moment and what we’re learning and the challenges that we’re facing.
Barbara Turley: Absolutely, yeah. Now that’s been really, really insightful. So we’re gearing up for our next one. So we’re going to be doing a good few of these actually, because I think these are the really valuable podcasts to do. Can’t wait to get them out into the world. Absolutely.
Meryl Johnston: We’ll be able to sneak in one more before you’re off on maternity leave. We’ll have to see how the timing goes for you.
Barbara Turley: Yes, I know. I’m due in 10 days from recording day today, so we might squeeze another one in, push a quick one out before the baby comes. Yeah, and then we can resume in a couple of months. Yeah, listen, I don’t know if I’ll ever be—maybe we should do a podcast on that—how I’m actually navigating this concept called maternity leave when you run a big company. We should talk for another day. Thanks, Meryl. Yeah.
Meryl Johnston: Maybe we’ll have to see. Maybe it arrives early. Thanks so much, Barb. Chat next time.
It’s important for business owners to understand their numbers and to get on top of their finances. To help with that, we’ve created some helpful tools and resources for you. And most of these are free. If you head over to beanninjas.com forward slash resources, then you’re able to access all of them. Catch you on the next episode.