The Virtual Hub - For cutting edge help in your practice
Marketing Tips for Doctors
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Episode breakdown
Barbara Turley is the founder and CEO of The Virtual Hub, a business that exploded in the space of 12 months to become one of the leading companies that recruits, trains and manages support assistants for businesses who need to free up time and energy so that they can go on to the next level. With a strong focus on customized training and ongoing career development, Barbara ensures that her team is trained in cutting-edge programs like Hubspot, Ontraport, etc. to best meet their needs, of the client’s, in digital marketing, social media, personal assistance services and administrative support.
- Outsourcing administrative tasks to trained assistants
- 5 Reasons why people fail with assistants
- The Lemon Squeeze technique
The thing you’re trying to delegate, you have to unpack it out of your head into a video or on paper then communicate it effectively to the person that’s now going to do it. And of course, what happens is that person may have picked up can be two very different things. And our tendency is to blame the person, not the process or the system that we’re using
In this episode
00:03 Introduction to the podcast and guest
Introduction of Dr. Barbara Hales and guest Barbara Turley, CEO of The Virtual Hub. Overview of Turley’s company, its growth, and its focus on providing trained assistants for businesses.
01:37 Working virtually during the pandemic
Discussion about the lifestyle impact of the pandemic in the French Alps and how it accelerated the acceptance and necessity of remote work, making virtual assistance a mainstream business strategy.
03:32 How to successfully hire a assistant
Explanation of different methods for hiring assistants, including using freelance platforms versus agencies like The Virtual Hub. Emphasis on training, management, and account servicing as value-added services.
05:49 What tasks to outsource for a lean business model
Advice on outsourcing process-driven, repetitive, and administrative tasks to free up valuable time for business growth or personal freedom. Highlights the efficiency gains through digital tools and cloud systems.
07:28 Five reasons assistant relationships fail and fixes
Outlines common pitfalls when working with assistants: poor strategy, delegation difficulties, communication issues, misaligned expectations, and recruitment problems. Practical solutions provided for each.
09:53 How to let an assistant go professionally
Guidance on addressing performance issues with assistants, including evaluating process clarity, skill versus will gaps, and having honest, constructive conversations before deciding to part ways.
12:00 Building effective systems for virtual teams
Advice on structuring business systems regardless of size by categorizing recurring tasks into departmental buckets, documenting processes, and matching them with the right tools and trained personnel.
13:46 Tips for managing communication with assistants
Recommendation to establish clear meeting and communication rhythms, like daily huddles and weekly catch-ups, especially crucial for busy professionals such as doctors to avoid constant interruptions.
