The Social Media Upgrade Your Brand Needs (And How Elite Assistants Deliver It)
Social media is no longer just a nice-to-have for business owners—it’s a critical touchpoint for building relationships, building authority, and establishing lasting trust.
But staying visible, creating consistent content, and genuinely engaging your audience? That takes more than good intentions. It demands time, creativity, and a strategic touch.
That’s exactly where an Elite Assistant can change the game.
Recently, we had the pleasure of working with Maz Schirmer from the Institute of Women International, alongside her Elite Assistant, Elaine. Together, they didn’t just “post more often”—they transformed how Maz’s audience connected with her brand, deepened engagement, and positioned her as a true thought leader.
Let’s break down exactly how they did it—and how you can apply the same blueprint in your business.
The visibility trap: Why "posting more" isn't the answer
Before partnering with her Elite Assistant, Maz’s social media looked lively from the outside—likes, a steady trickle of new followers, and plenty of shared articles.
But underneath, there was a disconnect:
- Most of the content was curated from outside sources
- The posts weren’t telling her story
- Engagement was passive, not powerful
- Her audience didn’t feel deeply connected to her brand’s mission
And when it came time to launch her programs, the momentum just wasn’t there.
Maz realized: simply posting more wasn’t the solution.
Posting with meaning was.
The power of authentic storytelling (and an elite assistant who understands it)
With Elaine’s support, they shifted from curation to creation—building content around Maz’s own story, wisdom, and voice.
- They surfaced quotes from past webinars
- They pulled insights from blog posts
- They used snippets from old interviews
- They crafted posts that wove together the why behind Maz’s mission
This wasn’t content for content’s sake.
It was content designed to connect.
And the difference? Immediate.
Audience shares skyrocketed. Comments turned into conversations. Followers started showing up not just as spectators—but as active, loyal fans.
Social media isn’t about posting more. It’s about connecting deeper.
Why shares beat likes every time
It’s easy to chase vanity metrics: likes, emoji reactions, short comments.
But here’s the real game:
- Shares get you organic reach without ad spend
- Shares tell algorithms your content deserves more visibility
- Shares are social proof—people willing to endorse your message publicly
- Shares lead to deeper trust and faster growth
As Dennis Yu of BlitzMetrics says:
“One share is worth 1,300% more than one like.”
Maz’s Elite Assistant understood this—and focused their strategy around sparking shares, not just stacking up hearts and thumbs-ups.
How they built a share-worthy social strategy
Here’s the simple, repeatable framework Maz and Elaine used:
- Audit Existing Assets
They found gold in Maz’s old blog posts, trainings, and workshops—content that was already working, just waiting to be repurposed. - Create a Content Bank
Elaine built a living library of pre-written posts, categorized by theme—so posting consistently became frictionless. - Follow a Story Arc
Every week, they balanced education, inspiration, and personal insight to create a rich brand story. - Respond to Every Comment
Engagement wasn’t one-way. Every comment was acknowledged thoughtfully—turning casual fans into true community members.
The key wasn’t volume.
It was intentional visibility rooted in Maz’s authentic voice.
Mistakes most business owners make on social media (that an elite assistant helps you avoid)
- Posting for the algorithm, not the audience
- Inconsistent brand voice across platforms
- Ignoring comment sections or leaving DMs unread
- Posting reactive, last-minute content
- Over-curating content from other people
An Elite Assistant ensures your social media presence feels like an extension of your brand—not just random noise.
The hidden ROI of professional social media execution
When you elevate your social presence through an Elite Assistant, you unlock:
- Brand Authority: More trust, more credibility.
- Business Opportunities: Invitations to podcasts, collaborations, media features.
- Audience Growth: Organic reach expands beyond your immediate network.
- Stronger Leads: Warmer audiences convert faster.
- Time Freedom: You focus on big-picture growth, not daily posting headaches.
In short?
Social media stops being a “chore” and starts being a serious business asset.
What a skilled elite assistant brings to your brand
An Elite Assistant is so much more than a scheduler.
They bring:
- Content curation and creative brainstorming
- Brand voice alignment
- Trend analysis and engagement optimization
- Platform-specific best practices (Instagram, Facebook, LinkedIn, TikTok)
- Performance tracking and adjustment
They don’t just help you “stay active”—they help you grow.
Your audience doesn’t want more noise. They want more of you
Your elite assistant could handle...
Every week:
- 4–6 strategic posts across your channels
- Storyboarding a 2-week content plan
- Repurposing long-form content into bite-sized nuggets
- Responding to 100% of comments and DMs
- Proactively engaging with ideal clients
- Auditing and updating hashtags and keywords
- Weekly reporting with engagement insights
Imagine logging in to your social accounts—and knowing everything is already handled.
Imagine showing up only for the highest-value conversations.
Social media is a long game—but you don’t have to play it alone
The brands that win in the next 5 years won’t be the ones with the loudest ads.
They’ll be the ones with the deepest connections.
An Elite Assistant can help you tell your story powerfully, show up consistently, and build an audience that trusts you, believes in you, and buys from you.
Ready to transform your social media from a to-do list item into a growth engine?
👉 Book a Discovery Call and let’s talk about how the right Elite Assistant can change everything.
