July 17, 2023

“Time is the most precious asset we have.” W/ Barbara Turley

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Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub – a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruit, trains, and manages virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy so they can go to the next level. Barbara is also Mum to her gorgeous daughter Ruby, wife to her best friend Eti, and an adventure lover with a passion for horses, skiing, tennis, and time out in nature.

Key Points in the Conversation with Jason Fishman of the Test optimize scale Podcast:
  • How Barbara Turley started The Virtual Hub by accident
  • How to get the best out of your virtual assistants
  • What are the tasks that you can delegate to virtual assistants
  • How to manage a virtual assistant
  • Why people fail when working with virtual assistants
  • How to avoid failing with virtual assistants
  • The importance of delegating effectively
  • What the best places are for the business processes to be managed actively
  • How to succeed with virtual teams

Key Takeaways:

“The word virtual assistant has exploded particularly in the last decade or 15 years, and it has gone from anyone with a heartbeat who can type to someone who can code an app. And that is not true like a virtual assistant. We need to remember what an assistant is. At The Virtual Hub, my philosophy is that we want to get support teams in to take the busy work and to free the time of the key people. That is absolutely what we do. So we're doing virtual assistants in its purest form”

“You want to optimize the time and energy of the key people by taking the busy work off them successfully. So you need a framework for that. You need SOPs, you need proper delegation strategy, all of that. In addition, you want to make sure that you've optimized the business framework”

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