Is it Time to Jump Aboard the Social Media Scheduler Train?

Is it Time to Jump Aboard the Social Media Scheduler Train?

Social media can be pretty overwhelming.

 

From creating your content, scheduling your posts, engaging with followers, repurposing content to data analytics… This list could go on and we haven’t even touched the surface!

 

 

Whether you’re running your own biz or managing the social media accounts of your clients, you need to find the best way to save time and effort in managing an important part in the promotion of your services and products through digital marketing.

Social media scheduler tools have revolutionised the process of social media sharing. Click To Tweet

 

Social media engagement levels are at an all-time high and in order to keep up, the use of these tools is essential to improve efficiency, get you better engagement and potentially improve sales.

 

We decided to survey the VAs within the fastest growing area of The Virtual Hub – Social Media Content Management – VAs that handles a variety of clients from all over the world,  and asked them what their best picks are when it comes to Social Media Schedulers. Through this short study, we hope that we can help you decide which social media management tool is the most suitable for your brand.

 

Here are the top results:

 

social media scheduler

I love it because:

  • It’s pretty straightforward and easy to navigate once you get used to it.
  • Can manage multiple social media accounts at the same time. The free version offers a maximum of 3 accounts.
  • A real-time stream of content of your social media account feeds.
  • Lowest price.
  • Good for interaction on social media.
  • Offers a Google Chrome extension, Hootlet, which allows you to share links, pictures, and videos from wherever you are on the web.
  • Offers basic analytics with the free version and a more in-depth analytics tool with the Pro version.
  • Allows bulk posting.
  • RSS feeds integration.

 

Some things to consider:

  • Free version requires manually checking every post for image attachments.
  • Instagram integration requires mobile registration which can be a hassle.
  • The interface is a bit messy and overwhelming. Redesign may be necessary.
  • Only supports owl.ly shortened URL.

 

 

social media scheduler

I love it because:

  • It has a library where you can categorise your scheduled post per social media with your preferred title
  • A team of 3 to 5 users can use the same login at the same time
  • A real-time stream of content of your social media account feeds.
  • The interface makes it easy to edit, manage & create content
  • Edgar conveniently shows each of your posts in an organized timeline, and allows easy editing.
  • Allows group posts into specific categories
  • Schedule content from categories to post to select accounts
  • If you ran out of content, MeetEdgar automatically reposts your content stored in library. The queue will auto-populate and preview your ready-to-go posts. Edgar recycles your posts intelligently by pulling out the next lineup so you won’t publish the same post consecutively.
  • Meet Edgar’s content recycling system will save you a huge amount of time.
  • It has a basic statistics feature (perfect for people who are not wholly fond of analytics) that gives a quick snapshot of what types of posts get the most attention.
  • If you have a bit.ly account, connect it, and Edgar will automatically shorten links

 

Some things to consider:

  • No Free Trial. It’s pricier compared to its older counterparts.
  • If not scheduled correctly – the posts gets duplicated.
  • Limited to Facebook, Twitter & LinkedIn
  • Not as interactive as it cannot manage online conversations (such as retweets, comments, etc.). One way control, no interaction.
  • Limit the amount of posts that can be added to the library. 1000 for the entry level at $49month and 5000 for the second level at $99/month. That is for the total number for accounts you have added on to the platform. The more accounts you need to manage the larger the plan you are going to need to have.

 

 

 

social media scheduler

I love it because:

  • Easy and straightforward.
  • Ability to brand your posts with your business logo or other images.
  • It is also cheaper than other social media tool, if compared, the cheapest plan with other companies, you can already have multiple features that are not in the other social media management tools.
  • It has a powerful feature called ‘Discover’ where you can search for Hashtags and keywords from across other profiles.

 

Some things to consider:

  • UI is slow to load.
  • A lot of site or server downtime and after sales supports are not very supportive and unorganised.
  • Numerous cases of unauthorised charges due to lack of support.
  • Limited social media integration: Facebook and Twitter Only

 

social media scheduler

I love it because:

  • Well-organized dashboard as it separates subject matter into six distinct areas: Messages, Tasks, Feeds, Publishing, Discovery, and Reports.
  • Has a Smart Inbox which is a single unified stream for messages across social media accounts.
  • Great reporting system – connects with Google Analytics. Does not charge additional fees for reports unlike other social media scheduling tools.

 

Some things to consider:

  • Limited number of social networks. Integration is limited.
  • Higher cost.

 

 

social media scheduler

I love it because:

  • Clean and simple layout.
  • Scheduling is easy and super quick with one easy click.
  • It has a free image creation tool, Pablo.
  • Buffer your updates on the best times to post to get maximum engagement.
  • Let’s you select your default link shortener like bit.ly, buff.ly and j.mp
  • Offers a Google Chrome extension, which allows you to share links, pictures and videos from wherever you are on the web.

 

Some things to consider:

  • Not as interactive as it cannot manage online conversations (such as retweets, comments, etc.). One way control, no interaction.
  • No Instagram integration (limited to reminders).

 

Before you decide on a Social Media Scheduler for you, here are few things to consider:

1. What are the pricing options?

Look at the billing options and limitations, plan cancellation agreements and take advantage of the free trial offer. Ensure the plan you are considering will suit your needs.

 

2. Integration

It is very critical to know the full list of the what other apps you can integrate with it.

 

3. Support

Will they come in handy in crucial times? After sales support must be a part of your plan, you should be able to get a hold of them when you need them the most.

 

After carefully studying the pros and cons of each, Think about the long-term benefits of these tools to your brand. Would the investment be worth it? Would the returns justify the cost? If you answered yes to both, then it’s safe to say it’s time for you to hop onto this Social Media Scheduler train.

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