How Karen Rudkin-Moody unlocked growth with an Elite Assistant
Scaling is exciting—until it starts to feel like quicksand.
For Karen Rudkin-Moody, Co-Founder of Ryan Moody Fishing, growth was both the dream and the danger. Too much admin, not enough time to innovate. The moment she brought on an elite assistant from The Virtual Hub, that bottleneck broke wide open.
In this story, Karen shares how smart delegation through an elite assistant helped her business scale faster—without sacrificing quality, sanity, or time.
Let’s unpack how she made it happen.
Meet Karen Rudkin-Moody: The pioneer of online fishing courses
Karen is a marketing powerhouse and the brains behind Barra Basics—the world’s first online fishing course. Her mission? Help anglers fish smarter, not harder, using over 30 years of proven strategy and expertise.
But passion alone doesn’t scale a business.
“We were so bogged down in the day-to-day that we couldn’t create. Our elite assistant changed that overnight.” — Karen Rudkin-Moody
As demand for their digital courses exploded, Karen and her partner were caught in the common trap: growth without capacity.
Why Karen chose to hire an elite assistant
Karen didn’t need more chaos. She needed capacity.
“We were run ragged,” she recalls. “Between supporting clients and running operations, we had no time left to create more content—our biggest revenue driver.”
Her decision to bring in an elite assistant wasn’t about outsourcing. It was about optimization. She needed a dependable, proactive team member who could keep the back end humming while she focused on the front end of growth.
If your best people are buried in admin, you don’t need more headcount — you need a better structure.
The power of specialised support: a plug-and-play elite assistant
Karen’s elite assistant came fully trained in Ontraport, her CRM of choice. From automating client onboarding to scheduling emails and managing workflows, her assistant took ownership of operational tasks that had previously eaten up Karen’s bandwidth.
“He’s a total superstar. We write the content—he makes sure it gets to the right people at the right time.” — Karen Rudkin-Moody
This isn’t generic support. It’s high-caliber operational execution from day one—made possible by The Virtual Hub’s proprietary training academy and performance-focused support pod model.
The results: More growth, less hustle
The impact was immediate. Karen and her team were able to shift gears back into growth mode—creating new courses, nurturing clients, and driving more revenue without burning out.
“Our business is growing,” she says, “but we’re not working more hours.”
With the right support layer, Karen unlocked the freedom to operate in her zone of genius—while her elite assistant handled the admin layer behind the scenes.
For founders on the fence: Just do it
To founders or operators still hesitating, Karen’s advice is clear: “Just do it. We wish we had done it years ago.”
What made it frictionless for her?
- A structured onboarding system with secure access & tools like Asana
- A clear delegation framework with ongoing support and training
- An elite assistant who didn’t need hand-holding—just direction
At The Virtual Hub, we don’t just fill roles. We integrate top-tier support who are trained to think like operators, not order-takers. That’s why 97% of our clients choose their elite assistant on the first match.
The bottom line: Operational excellence starts with smart delegation
Karen Rudkin-Moody’s story is proof that the right support layer is a growth lever—not a cost center.
If you’re scaling and spinning your wheels, don’t wait to hit breaking point. The right elite assistant can free up your time, unlock your team’s potential, and help you build a business that scales sustainably.
This is not outsourcing. It’s operational optimization.
The last frontier of optimization is your team’s time and energy — and we help you reclaim both.
Ready to reclaim your time?
You didn’t start your business to manage inboxes and workflows.
Let us show you how a Virtual Hub elite assistant—trained, matched, and ready to go—can become your most valuable teammate.
Book a discovery call now and let’s map the smartest path forward.
