How workflow optimization helped this founder scale her impact — without burning out
Scaling a business around your purpose is thrilling—but when you’re also a parent, a creator, and a changemaker, burnout lurks around every corner. Donna Wild, founder of Wild Donna, is proof that workflow optimization with the right business support services isn’t just a smart move—it’s life-changing.
In this case study, we’ll show how hiring an elite assistant empowered Donna to scale faster, build better client experiences, and reclaim precious time with her daughter. If you’re feeling stretched thin but know your vision deserves more, read on.
The business: Purpose-led, people-centered, and growing fast
Donna Wild is a published author, Australian Latin dance champion, and the founder of Wild Donna—a platform helping mothers raise healthy, happy families through plant-based nutrition. Her mission is big: empower women and children around the world to eat in harmony with nature and live vibrantly.
But like many ambitious founders, she hit a wall.
“I knew I couldn’t get my business and lifestyle to where I wanted them to be doing it all on my own.”
Why she chose to hire an elite assistant
When the business coach of a trusted community recommended The Virtual Hub, Donna didn’t hesitate. What she needed wasn’t just “an extra pair of hands.” She needed strategic support, consistency, and someone who could take ownership of critical workflows—so she could focus on leading.
Workflow optimization: The game-changer
Donna’s elite assistant did more than handle admin. She helped optimize client acquisition, launch digital assets, and take Donna’s ideas from concept to execution—without bottlenecks.
One example? A lead magnet strategy.
“My assistant created a free recipe ebook with both videos and written content to help us reach more of our ideal clients and bring them into our world.”
By systemizing these marketing initiatives, Donna could nurture leads, build trust, and grow her community—without being the one pushing every button.
Workflow optimization isn’t just about efficiency—it’s about reclaiming time for what matters most.
From solopreneur fatigue to confident leadership
Hiring an elite assistant didn’t just change Donna’s business. It changed her life.
She traded lonely days in her home office for deep connection with her daughter—without sacrificing momentum.
“My business is doing better, and so is my relationship with my daughter. I tell people: ‘Get an elite assistant. It will change your life.’”
With one elite assistant in place and thriving, Donna is now onboarding a second to further expand her impact.
Better support, better results
Donna had worked with support before—but it wasn’t until joining The Virtual Hub that she realized how powerful the right structure, training, and team could be.
“I didn’t have the tools or support to fully reap the benefits of that relationship like I do now with The Virtual Hub.”
We don’t just match you with talent. We embed elite assistants into your operations—trained, coached, and performance-managed to drive outcomes from day one.
Elite support isn’t a luxury for founders—it’s leverage.
Final word: Smart founders don't do it alone
Workflow optimization is the difference between reacting and leading. It’s what lets founders like Donna focus on purpose, not process. And it’s exactly what we do best.
If you’ve ever caught yourself thinking, “I could move faster if I just had someone I could trust,”—this is your sign.
Ready to explore how an elite assistant from The Virtual Hub can help you scale with less stress and more strategy? Book a call today.
