Barbara Turley

From our CEO

Entrepreneurship has the power to change the world and positively impact billions of people. Except, the endless work, overwhelm and chaos involved can negatively impact the entrepreneur themselves. It doesn’t have to be this way! Scalable business success, without the overwhelm, is completely achievable. The Virtual Hub is the manifestation of my personal desire to pave that path for as many entrepreneurs as possible.

Barbara Turley CEO, The Virtual Hub


Hey there! I’m Barbara Turley, an investor and entrepreneur with a keen interest in scalable business models, systems, processes and automation, content marketing and the power of inspired and empowered teams.

Before launching The Virtual Hub I enjoyed a financial markets career that spanned 15 years and included being a trader for some of the world’s largest investment banks, successfully trading my own money, managing relationships with some of Australia’s largest wealth management businesses and becoming an early stage investor in a number of very successful, disruptive financial services companies.

Today, I am the Founder & CEO of The Virtual Hub – a business I started by accident that exploded in the space of 12 months to become one of the leading companies that recruits, trains and manages virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy so they can go to the next level.

I am also mum to my gorgeous daughter Ruby, wife to my best friend and soul mate Eti and an adventure lover with a passion for horses, skiing, tennis and time out in nature.


Running several businesses myself and consulting and investing in several more I saw how pivotal great teams were to scalable business success but also how challenging it can be to implement. With a belief that entrepreneurship (without the overwhelm) is one of the best ways to push the world forward, I created The Virtual Hub to be the leading solution in the market for businesses looking to get help implementing their social media, digital marketing and business automation strategies.

Within weeks of joining The Virtual Hub, I have seen clients bring in more money, reduce overwhelm and fall in love with their businesses and lives all over again.



Offshore outsourcing is touted as the panacea for business overwhelm, cost efficiency and business scalability. And while all of that is true, there are a lot of areas that trip even the most experienced business operators up along the way.

There are many layers to get through before you even start working with a virtual assistant or an offshore team. The recruitment and training phases are critical to get right, not to mention the selection, onboarding, ongoing training, development and HR management needs. 

This is all assuming that the business itself is set up and ready to delegate effectively. In our experience, a lot of businesses completely underestimate how much work they need to do to get ready to delegate to offshore staff. It all adds up to a lot of extra work just to first figure out what is needed to get the business really ready, then to find, train and manage an offshore virtual assistant or virtual team.

We aim to simplify the entire process for businesses. We partner with our clients to help them to prepare properly so they get success once they hire a VA while also being their recruitment, training and ongoing HR management departments so they can get on with business growth.