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February 3, 2021

Why the Philippines for Virtual Assistants?

The demand for both onshore and offshore virtual assistants had been growing for over a decade now, with no signs of slowing down.

For offshore virtual assistants, most of the top locations for VAs (as well as other types of skilled, virtual workers) are in Asia (e.g., India, China, Malaysia), South America (e.g., Brazil, Chile), and Eastern Europe (e.g., Bulgaria).

Among the myriad options available, we believe the Philippines is the best location for Western businesses to outsource their repeatable tasks to virtual assistants. 

Before we get into the reasons why the Philippines is consistently ranked high among the best sources of virtual assistants, let’s take a brief look at the country and its history.

About The Republic of the Philippines

Most Westerners have heard of the Philippines, yet might have trouble locating it on a globe, so let’s pinpoint where we’re talking about. The Republic of the Philippines – the country’s official name – comprises over 7,600 islands in the Western Pacific Ocean. Those islands are divided into three island groups, 17 regions, and 81 provinces!

The country’s capital, Manila, sits on the island of Luzon, the largest in the archipelago. The nation is bordered by the South China, the Philippines, and the Celebes Seas, and it is situated east of Vietnam, south of Taiwan, and north of Indonesia.

Prehistoric and early historic migrations from the Asian mainland and other Pacific islands started the island nation on a path to great diversity. In the modern era, the Philippines endured over 300 years as a Spanish colony and was later governed by the United States and by Japan. It finally became an independent nation in 1946.

Politically, the country shares the democratic values of Western and European countries. From a religious perspective, roughly 90% of Filipinos are Christians due to the influence of Spain during the 300 years of colonization.

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These are just a few of the many reasons Filipinos and Westerners are typically a good cultural fit for working together. Historically, the Philippines has been a Third World country and is currently a developing country considered to be an emerging market.

Reasons to Outsource to the Philippines

Now that you may have a better sense of who Filipinos are and what they’re like, you can probably see what makes are excellent candidates for working with Western business owners and why we established The Virtual Hub in the Philippines. We’d like to share some additional benefits – and a caveat or two – of working with virtual assistants in the Philippines.

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English Is an Official Language

One of the key reasons the Philippines is an appealing source of virtual assistant is their widespread English literacy rate and overall competence with the English language.

English had been introduced earlier to the Philippines, but it began to really take hold in the early 1900s after Spain withdrew and the United States was governing the country. In 1901, the Americans introduced free, public education, which was taught in English.

The Philippines finally became an independent nation in the 1940s, and by the 1980s the government designated English as an official language along with Filipino, which is also considered to be the national language of the country. As such, English is taught to the population beginning in primary school, which is why most Filipinos can speak and understand English.

Furthermore, because of the lingering influence of the U.S., Filipinos consume a lot of Western media, which has just become increasingly accessible in the digital age. Therefore, many Filipinos are not only fluent in English, they speak it with an accent that more closely resembles that of Westerners than English speakers in other countries such as India.

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The relative ease in which Westerners and Filipinos can communicate in English is a key reason the Philippines one of the current hot spots for VAs.

Cultural Compatibility

Both Spain and the United States were, over the course of about 400 years, colonizers of the Philippines. That long period of direct Western influence irreversibly affected the culture there. For example, at 84 million people, the country has the largest Christian population of any of the Asian nations, accounting for 90% of the population. Of those, 81% are Roman Catholic due to several centuries of Spanish occupation. 

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Filipinos have been consuming Western, predominantly American, media dating back to the early 1900s. So, although they also maintain the traditions of Filipino folk culture – their “traditional” ways of expression – Western influences are largely responsible for pop culture in the Philippines.

Finally, the educational system in the Philippines was created based upon the American model. The system that exists there today is derived from a group of teachers who set up schools in the Philippines in the 1950s. One benefit of this for Americans, from a hiring perspective, is that it’s easy to understand a Filipino’s level of education, as their levels are analogous to those in the U.S.

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Other Cultural Positives

There are additional factors that make Filipinos and Westerners a good “fit” for working together. For example, Filipinos tend to value camaraderie, collaboration, and belonging.

Also, they can be very creative and resourceful; however, they are also often humble. As a result, they may be reluctant to speak up. When working with Filipinos, you may need to tell and remind them you are interested in their input. 

In addition, they are very hospitable and genuinely friendly. Finally, they’re typically a lot of fun and very celebratory. They enjoy big celebrations for holidays and birthdays, both at work and with family.

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Time Zones Are Not an Issue

The United States is the biggest consumer of Filipino outsourcing services, accounting for over 80% of the Philippines’ outsourcing market. Yet, a 10-12 hour time difference exists between the Philippines and the U.S., depending upon the region and time zone of the business in the U.S. 

Some U.S. business owners outsource to the Philippines because they want to have team members completing work tasks while they are sleeping. Whereas others are looking for team members to work opposite their own hours in order to extend hours of operation for their clients. 

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However, it’s often the case that U.S. business owners can hire in the Philippines and work “together” during some or all of the same hours, while it’s daytime in North America. Because virtual assistant positions offer competitive pay in the Philippines, a night shift culture has emerged there to accommodate the demand from U.S. businesses. 

For example, at The Virtual Hub, our virtual assistants work in our equipped offices, and we run a 24-hour operation to meet the demand for VAs to fit our clients’ scheduling needs.

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Government Support

Another factor that has contributed to the rapid growth of outsourcing services, including virtual assistants, in the Philippines is that the Filipino government recognized the growth potential of the industry and the economic benefits that would come with it.

In 1995, the government passed the Special Economic Zone Act, which made it easier for businesses there to provide services and offered tax incentives to attract foreign investors.

In addition, the government sponsors university courses on topics related to outsourcing virtual business processes, as the industry continues its rapid growth. 

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At the same time, it can be a bit of a challenge for business owner to navigate and remain compliant with Filipino labor laws. Business owners who want to avoid those concerns have the option to hire Filipino team members through an outsourcing agency or company, which will help them or take responsibility for managing labor law compliance.

Cost Savings

One of the primary drivers of offshore outsourcing is the significant savings it affords over putting another employee – for whom you must provide equipment, benefits, etc. – on the payroll or contracting with a more local contractor. As a “less developed” nation, the standard of living is far different than it is in Western nations. Business owners who hire VAs overseas can save anywhere from 60 to 80% on wages, while still providing a Filipino with rewarding work and competitive wages.

For example, general virtual assistants in the Philippines who perform basic administrative tasks may earn $10-12 an hour, whereas the same quality of work performed in the business owner’s home country might cost $25-50 an hour. Yet, the wage for the Filipino VA is roughly on par with skilled, professional positions in fields such as health care and education.

"Always be completely transparent and a source of truth to your audience and to your clients."

Educated, Savvy Talent Pool 

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The Philippines boasts a young and educated population, graduating 450K university students each year. In fact,39% of Filipinos go to college, which is higher than the rate in the US! As a young population, whose government endorses and sponsors educational initiatives in the industry, Filipinos tend to be proficient in technology and are savvy at navigating the digital world. 

Often, when people think of offshoring to the Philippines – or to similar countries – they often assume that the nation is only a source for basic skills.

That’s a myth!

Although, hiring virtual assistants to perform relatively basic tasks is a popular solution for small and large businesses alike, specialist VAs and higher-level professional services support can be found on the island nation. 

In fact, that’s an additional benefit of looking to the Philippines for virtual assistance: It gives you access to a much larger talent pool than a domestic search would yield. So you can truly find the best person to add to your business team!

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Caveats to Outsourcing to the Philippines

We established The Virtual Hub in the Philippines because our analysis showed the nation fared better than other locations when we weighed the pros and cons.

However, we always want to be completely transparent and a source of truth to our audience and to our clients.

So, we want to also share with you a few pitfalls to watch out for, should you decide to outsource business processes to the Philippines. 

Filipinos, just like the rest of us, are unique in terms of abilities and personalities, but we are all also heavily influenced by our societal culture and cultural norms.

So, when we share these caveats, we’re not making blanket statements about how “all Filipinos” behave. We’re merely acknowledging common, behavioral tendencies that are influenced by the Filipino culture.

The Tendency to Be a “Yes” Culture

We don’t mean a “YES! I can do that!” culture.

We’re referring to the likelihood that Filipinos will tell you they agree to things you say or request – will tell you “yes” – when they truly don’t agree or otherwise have doubts about the request.

Culturally speaking, people in the Philippines value keeping the peace over rocking the boat. 

While not necessarily a bad quality across the board, they’re tendency to agree with you can leave you with uncertainty about where you stand on a task or issue.

For example, if they’ve agreed to complete a task you’ve assigned, but they are concerned the task isn’t the right task or isn’t being done in the right way, they may be reluctant to tell you about their reservations.

So, you’re missing out on what could be valuable feedback about how to approach something differently.

"Get to know your virtual assistant or other team member on a personal level, just as you would with a co-located employee or co-worker, be careful to keep it professional. "

Similarly, if they’re working toward a deadline and expect to have legitimate trouble meeting it, they may not be comfortable telling you. Then, if the deadline is missed, you both could find yourselves scrambling to put out fires.

Had you known the deadline was in jeopardy ahead of time, there may have been a roadblock you could remove for them so the deadline could be met. Or the two of you could have come up with an alternate plan to complete the work, adjust timelines, and so forth – and avoid the fire fighting.

To combat this, we recommend that you tell – and periodically remind – your virtual assistant or other team member that you are always interested in their feedback and any personal “rules” you might have around communication.

For instance, in the deadline example, you might tell your VA to let you ASAP any time meeting a deadline is at risk, as well as why.

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Also, in your routine meetings and communications with your VA, directly ask for their input and encourage them to share with you. And don’t forget, if they share “bad” news with you, but it’s going to help you avoid a worse situation later, respond accordingly.

If you become overly upset, they will probably be less likely to speak up the next time.

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The Potential for Taking Advantage

Again, we’ll reiterate that this is a possibility rather than a likelihood. Because of the disparity in economic conditions between your home country and the Philippines, some Filipinos might try to take advantage of the fact that you may have the means to help them financially, above and beyond offering them gainful employment.

We have seen it happen where a virtual worker in the Philippines experiences a bit of a budgetary hardship and approaches their client for financial help.

We’ve also heard from business owners who’ve had virtual workers from the Philippines “milk” a difficult situation, playing on the client’s sympathy, as an excuse for poor output and missed deadlines. 

At The Virtual Hub, we have a strict policy – and one we’re sure our clients are aware of – that our VAs are not permitted to solicit additional funds from the business owners they are working with. And should something like that occur, we intervene to resolve the issue. At the same time, our business model provides our virtual assistants with competitive wages and excellent benefits, as well as the office space, equipment, and day-to-day support they need to be successful.

It’s an added benefit of hiring virtual workers through a company like ours. You can rest assured that our team members are being well taken care of and that we fully support our clients when problems arise.

Professional Lines Can Become Blurred

Filipino life is centered squarely on family, and they often treat the people they work with like family, as well. As a result of their communal cultural and the value placed on family, there’s the possibility for them to overshare and to treat the relationship in too casual a manner.

You can probably see how blurred lines around your working relationship would make it all the easier for them to feel comfortable asking for additional money or to expect to be let off the hook for lackluster work.

Although we absolutely hope that you get to know your VA or other team member on a personal level, just as you would with a co-located employee or co-worker, be careful to keep it professional.

Fun Facts about the Philippines

We explained that we always want to be honest and transparent, but we also don’t want to end on a bad note! So here are a few fun things worth knowing if you’re considering adding a virtual team member from the Philippines.

  • Estimates indicate there are roughly 175 ethnic groups living in the Philippines, and no fewer than 120 distinct languages – and hundreds of dialects – are spoken there!
  • Although it’s a geographically small country, it’s the 12th most populous country in the world.
  • It might surprise you to learn the Philippines is fourth on the list of countries with the most English speakers.
  • Three of the world’s top 10 largest shopping malls are in the Philippines.
  • They discover new animal species at a higher rate than any other nation. For mammals alone, 16 new species have been identified in the last 10 years.
  •  It’s believed that U.S. soldiers who were stationed in the Philippines during World War II brought back the terms “boondocks” and the shortened “boonies” from the Filipino (Tagalog) word “bundok,” which means mountain.
  • It’s believed that U.S. soldiers who were stationed in the Philippines during World War II brought back the terms “boondocks” and the shortened “boonies” from the Filipino (Tagalog) word “bundok,” which means mountain.
  • Their Christmas celebrations last longer than anywhere else in the world, starting as soon as the “-ber” months roll around. They begin playing carols in September and the season doesn’t end until January with the celebration of the Feast of Three Kings.

Working with virtual team members in the Philippines does have some potential drawbacks. However, we believe that knowing the potential pitfalls will equip you with the means to avoid them. Also, we feel that the benefits by far outweigh the few risks involved.

Which is why we decided to operate out of the Philippines rather than anywhere else! We hope you’ll consider workers in the Philippines as you grow your business and add to your team.

Expect the results to be mutually beneficial!


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