Barbara Turley is the founder and CEO of The Virtual Hub, a business that exploded in the space of 12 months to become one of the leading companies that recruits, trains and manages virtual assistants for businesses who need to free up time and energy so that they can go on to the next level. With a strong focus on customized training and ongoing career development, Barbara ensures that her team is trained in cutting-edge programs like Hubspot, Ontraport, etc. to best meet their needs, of the client’s, in digital marketing, social media, personal assistance services and administrative support.
Key Points in the Conversation with Barbara Hales of Marketing Tips for Doctors:
- Outsourcing administrative tasks to trained virtual assistants
- 5 Reasons why people fail with virtual assistants
- The Lemon Squeeze Technique
Key Takeaways:
“Many marriages have fallen apart because of a lack of communication or misguided communication. And the same applies in a team structure whether that’s with a virtual assistant or a local person or an employee of any type. That is amplified when you move into a remote, virtual-type working scenario. Whether the person is in the next city or in another country, it doesn’t really matter. It’s just amplified. So, you need to have more of a focus on learning how to do this properly and spotting the holes”
“Focus on the concept of delegation. We all think it’s easy to delegate but it’s actually not, again, as easy as people think. We’re natural-born delegators. We’re naturally born wanting to offload work but how to do that in an effective way is difficult for the majority of people. The reason it is is that you have to unpack. The thing you’re trying to delegate, you have to unpack it out of your head into a video or on paper and then somehow communicate it effectively to the person that’s now going to do it. And of course, what happens is what I think I have said and what that person may have picked up can be two very different things. And our tendency is to blame the person, not the process or the system that we’re using”