February 8, 2019

Barbara Turley – Ways to grow your agency with virtual assistants.

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Before the ’08 recession, most agency owners couldn’t fathom the idea of remote employees, let alone working with a virtual assistant they’d likely never meet. But with sites like UpWork and elance teaching us that sometimes it makes good business sense to source work from with someone we’ve never met, the concept of working with virtual assistants has grown in popularity.
In my world, on both the agency and AMI side – we’ve found it to be a very effective way to get a volume of work handled effectively and efficiently.
This is definitely an ongoing topic of conversation with agency owners. How do we keep up with the needs and demands of clients in a cost-effective way, without putting quality or the client relationship at risk. For any agencies, virtual assistants are one of the answers to that question.
On episode #172 of Build a Better Agency, I talk with Barbara Turley of The Virtual Hub. She recognized the need for high-quality VAs and decided to create a business around that need.
We discuss the many upsides of hiring one or more VAs – like freeing up your most scarce resource: time. But we also discuss some of the pitfalls to avoid, especially around rigorous training and expectations on both the VA and the agency side. I found it to be a fascinating conversation and I hope it’s incredibly useful for you.
Barbara is the founder and CEO of The Virtual Hub – a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruits, trains, and manages virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy so they can go to the next level.
Key Points in the Conversation with Build Better Agency:
  • How to set expectations for a virtual assistant – and your agency
  • Understanding the difference between hiring within your national borders and offshoring
  • The right questions to ask about prior training
  • How to share processes around tasks and check in
  • Why you should consider a virtual assistant a permanent and integral part of your team
  • How to integrate a virtual assistant into your team
  • How to choose the right virtual assistant for the right tasks
  • Your role as an agency owner as it relates to virtual assistants
  • Which unwanted tasks you can hand off to a virtual assistant

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