How To Systematize Your Business & Get More Freedom
Barbara Turley is an investor, entrepreneur, and Founder & CEO of The Virtual Hub – a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruits, trains, and manages virtual assistants for businesses who need to free up time and energy so they can go to the next level. With a strong focus on customized training and ongoing career development, Barbara ensures that her team is trained in cutting-edge programs (like Hubspot, Ontraport, etc.) to best meet their clients’ unique needs in digital marketing, social media, personal assistant services, and administrative support. Barbara is also a mom (to her gorgeous daughter Ruby), wife to her best friend Eti and an adventure lover with a passion for horses, skiing, tennis, and spending time in nature.
Key Points in the Conversation with Rachel Ngom:
Barbara talks about how her business helps solves the problem of outsourcing for entrepreneurs. She says she sees too many people get caught up in their branding. She says the NUMBER 1 thing you have to focus on is sales. You want to solve the pain point that exists for your client today. Don’t just focus on your brand story, graphics, etc. focus on those sales, and early on dip your toes into outsourcing.
Business is messy. Barbara says that the most successful businesses just go out and sell. They don’t have the perfect branding and website at the beginning. And guess what? You can always change those things. But the thing you want to focus on at first is selling something your clients need. Sell, sell, sell.
Make fast decisions. Barbara says that the best entrepreneurs don’t sit on every step and wait. They decide in a moment that something isn’t working, and move forward. You have to dig under things, and stay on your toes. Don’t get stuck on the little steps. Keep pushing.
Barbara talks about the first thing you should delegate out of your business is social media. You don’t want to get sucked into being perfect on social media. Instead, you want to just post and get stuff out there!
Before you get a VA or hire out work, you need to form a structure of what exactly you want to delegate out in your business. She suggests listing out everything even the smallest steps that you do in your business. Write it all out, and how you like it to be done. Then you have to decide what of all those tasks you want to be delegated to a VA. Communication is KEY!
At the end of the day, building a company involves systematizing, delegating, evolving, and refining continuously! It’s HARD WORK that Barbara says takes a lot of self evaluation. It has to be a constant focus and priority in order for it to grow.