LEVEL 2 Virtual Assistant

Capable of handling administrative tasks and other more business-involved tasks such as social media, content management, and digital marketing tasks. They have a solid grasp on major social media platforms and are able to implement and monitor social media campaigns. They can also carry out content marketing and digital marketing tasks, such as content re-purposing and monitoring, email marketing funnels setup, and basic SEO implementation.

Recurring Task List

  • Check email & respond, deal with or delegate 
  • Check Skype voicemails (or similar software) & respond, transcribe voicemail message or delegate
  • Check live chat website messages received overnight & respond, deal with or delegate
  • Open and close Live chat at the start and end of the day on the website so people know when we are there live and when we are not.
  • Manage customer service/support tickets – deal with or delegate (e.g. Zendesk)
  • Check for any messages or comments on Meetup or similar software – esp any reviews good or bad. 
  • Check incoming orders/bookings (whatever it is for your biz) and follow the process (create your step by step process)
  • Update stock / Inventory (whatever it is for your business)
  • Create draft invoices for approval – get approved to send
  • Manage client bookings/calls in your calendar
  • Prepare and send agreement forms, contracts or other needed documents
  • Follow up on signed documents etc
  • Send a daily End of Day Report detailing tasks achieved, questions, roadblocks, feedback.
  • Handle inbound and outbound calls, voicemails, follow-ups ups via Skype or similar
  • Check & Follow Up ETAs from suppliers and purchase orders. 
  • Sort admin files and documents via Google Docs/Dropbox (or similar)
  • Send the questionnaire to new applicants
  • Answer online inquiries via email/chat with set guidelines
  • Politely follow up overdue invoices
  • Check all social media channels for comments, questions, engagement & respond by liking, answering questions or alerting client to questions/comments client need me to respond to
  • Check all social media for mentions of our brand anywhere and alert client
  • Retweet any mentions you get on Twitter
  • Check google alerts and other content sourcing platforms (eg Buzzsumo) for 3rd party content we can use on our social media channels
  • Approve new joiners to the Facebook Group(s) and welcome each one by name with a template message (provide a template)
  • Moderate Facebook Group using set guidelines/process (create your process) 
  • Create documents via Word, Excel, and presentation slide decks
  • Check Meetup and welcome new joiners with a message template (provide a template)
  • Highlight common questions and add to the Google doc and a meeting agenda to discuss adding them to your FAQ webpage and on your blog content ideas list
  • Document any feedback, comments, questions you get on social media on a google doc & bring up in your weekly meeting
  • Delete spam messages/comments in your Content Management System (CMS) e.g. WordPress or similar  – set your guidelines
  • Manage Social Media Engagements : (Facebook, Twitter, Instagram, LinkedIn, etc.)
  • Check Sourcebottle (or similar) for PR opportunities suitable for VA to discuss with client going after them.  
  • Input invoices in your accounting system and/or excel spreadsheets
  • Research for prospects and/or leads
  • Research for backlink (off-page SEO) opportunities
  • Book the weekly meeting with you in your calendar to discuss (insert your agenda)
  • Managing the transcribing services we recommend for podcasts or videos for use as blog content. (NOTE: Our VAs are generally not used for transcribing. We recommend www.rev.com)
  • Research, shortlist, and keep you informed of industry events you may want to attend
  • Research topics/content for the newsletter based on what’s happening in the biz, the industry and competitors. 
  • Prepare a newsletter template using a set process and chase me you/your copywriter to write the blurb and make sure it goes out on time every week
  • Find the blog posts, bloggers, and discussions getting the most traffic and strategising ways for you to grab some of that traffic for your business
  • Create social media calendar for the week for approval – good mix of content, images, 3rd party content & insightful questions & engagement tactics
  • Pick up the latest content to post to the website in G Drive – read/ listen/ watch it
  • Find suitable ‘on brand’ images that match the content concept this week (2-3 min). Get approved by you
  • Pick out snippets from the content and add text to the images to accompany the content piece
  • Apply the correct tags and categories to the content not just on website but across YouTube/podcasting directories etc
  • Add the images to the social media calendar for use over the following week and then for later reuse if we need (min 2 month lag between re-posting something)
  • Create the bit.ly link for use across social media & utilize tools like snip.ly for more lead gen impact
  • Select the right trending hashtags to use with the content across social media
  • Basic editing of podcasts for uploading to website etc (NOTE: Basic means adding top and tail intro and outro with no technical fixing)
  • Optimize the content correctly for the right traffic including the images used
  • Keyword research to see what people are really searching for in your niche
  • Find, create, and edit images to go along with your blog posts
  • Re-purpose blog content for use across your social media
  • Simple SEO Optimization of your content to get more traffic or eyeballs
  • Uploading videos to YouTube and adding the right clickable links for maximum lead-gen opportunities
  • Collate the new tasks done for the week and create a step by step process for each one for our business training folder/workflow folder
  • Update the expected time to do various tasks in your business (after you have done a task several times and perfected it)
  • Contact clients/customers and ask them for feedback using a survey or questionnaire 
  • Reach out to customers/clients and request testimonials using a template message 
  • Follow up unpaid invoices with a template message
  • Research conferences, events, Meetups or online webinars you should potentially attend
  • Admin maintenance (organizing G-Drive database or similar)
  • Go through the older content pieces on your site to see what can be repurposed into infographics for new web content and social media
  • Keyword research – develop a fresh round of keywords and related blog topic ideas
  • Create a content ideas list based on what’s trending right now and what is getting most shares in our niche
  • Go through lead magnets and pick out tips/ quotes/ questions that can be used across social media to then entice people to sign up for the lead magnet. (20% of social media should leads/ sales focussed only)
  • Research and book guests for your podcast/YouTube channel/blog interview
  • Research and reach out to other podcasters / YouTubers that might interview you (Get approval first)
  • Compile a fresh list of 50-100 industry expert quotes you can use across social media
  • Compile a fresh batch of on-brand images for approval for use across social media
  • Follow up interviewees you haven’t heard back from or interviews we’re trying to get
  • Compile Facebook Insights report & suggest where you can improve/do more.
  • Social Media Analytics reports
  • Link Building opportunities research
  • Updating website information where needed – changes to dates/events, etc
  • Checking website for broken links or any issues
  • Check the website for any glitches / broken links and fix or alert the client. 
  • Use client feedback/questionnaires to create ‘case study’ style blog content for your website and social media.  This boosts your content and social proofing

General Admin

General admin roles and responsibilities include providing support for all types of organizations and businesses and their staff members.  

  • Set up a Skype local phone number for our business
  • Check flight schedules, hotels, and other travel needs
  • Book a restaurant / find a restaurant
  • Book parking / find cheapest, closest, easiest parking
  • Send emails to confirm appointments
  • Send thank you cards, welcome cards etc to clients/customers/ suppliers
  • Organizing your Dropbox / Google Drive files
  • Creating and managing spreadsheets, word docs, files
  • Research best deals online for things you are looking to buy – office equipment, furniture, holidays …. Anything!
  • Organize flowers or gifts to be sent to your loved ones, colleagues, clients
  • Organize your Christmas card list
  • Head hunt for additional applicants for each given role when needed (LinkedIn, Facebook, SEEK, etc.)
  • Check emails and draft replies
  • Manage google calendar
  • Check Outlook Calendar and Email
  • Check Onenote for NewPost that needs to be done first
  • Update OneNote Key Dates for any upcoming meeting/ events
  • Check Map for travel distances taken for logbook for Tax Office
  • Create Zoom meeting rooms
  • Pay bills (gas, internet, electricity, online subscriptions and the like)
  • Make a tutorial video (via Loom)
  • Create a company procedures manual
  • Create a company policies manual (You provide policies)
  • Shadow you doing various tasks for a couple of weeks and use it to create a step by step process for the task for our business
  • Plan, organize & help coordinate an event
  • Assist with Pipeline Reports
  • Assist with End Of Manufacturing Report
  • Assist with Budget Report
  • Create a client survey
  • Create a client feedback questionnaire and ongoing process to track this
  • Create online templates/questionnaires my clients can fill out
  • Create a newsletter template design for ongoing use
  • Create a flyer for your event
  • Create a poster for your business
  • Create a Media Kit for your business
  • Create a Speakers page on your site with buttons to book you as a speaker
  • Watch videos of you doing a task (screencasts) and then turn that into a step by step process for your business. This is how your VA can create your business processes for you.
  • Manage the recruitment process (Video application)
  • Dashboard management for employee onboarding
  • Set up an online booking system & integrate with your website & calendar to streamline your client booking process
  • Create online payment forms your clients can use
  • Recruitment CRM Maintenance (uploading missing files from processed, placed or unsuccessful applicants)
  • Coordinate with talent consultant with new job openings, discuss positioning session
  • Create Product Post for Upcoming event
  • Create Event (Like EventBrite or other booking sites) for upcoming Keynote/workshop
  • Create Event in eSpeakers for upcoming Keynote/Workshop
  • Create in OneNote Task list to prepare for an upcoming event
  • Create a letter template to send out to clients that purchased the tickets
  • Send out emails for those who purchased the tickets for the event

Social Media

Curate content designed to engage followers and promote the brand in a positive manner.

  • Set up social media channels with full branding for your business
  • Create your social media profile images / headers
  • Create a social media content calendar
  • Check out what your ideal customer likes on Facebook and where they hang out
  • Research Facebook Contest apps 
  • Run a Facebook Contest during a specific time – (Xmas, Valentines Day etc)
  • Create a Facebook Pixel for retargeting (note: this needs some tech input also)
  • Create images suitable for Facebook Ads (Note: You provide text / copy)
  • Research the best methods to get leads using LinkedIn, Facebook, Twitter, etc.
  • Set up a Facebook Group
  • Make a list of Facebook Groups you should join
  • Create Canva Tiles
  • Manage LinkedIn profile
  • Uploading Video in Youtube
  • Update Latest News in WordPress
  • Help to run ads and marketing campaigns online – you strategise, they implement!
  • Content concept and idea creation
  • Create lists of the top bloggers/industry who’s who for your industry
  • Cross-promote in Facebook to drive traffic and gain potential clients

Content Management

Oversees the content presented on websites and blogs, and may also be responsible for curating, posting, updating, re-purposing, and occasionally cleaning up outdated content.

  • Attend a webinar and takes notes
  • Go through old content and create a list of repurposing ideas
  • Go to old ‘lists’ style blog posts and create infographics 
  • Create an FAQ page for website 
  • Go to competitor websites and collate ideas useful for your business
  • Research for a book – stats, details, articles, other influencers
  • Make a list of all the major influencers in a specific niche

Digital Marketing

Implement strategies and manage marketing campaigns that promote your company’s brand, products, and services. Duties include campaign build off your strategy, analytics report generation and research trends.

  • Create a simple Ebook design 
  • Create a list to video content ideas based on YouTube search data
  • Create a list of industry-relevant hashtags for use across social media
  • Conduct competitor research 
  • Go through YouTubes videos and add the right tags, blurbs, links
  • Add ‘clickables’ to YouTube video content
  • Turn blog posts into downloadable PDFs for lead generation 
  • Create an email automation ‘funnel’ (You provide content & strategy)
  • Set up a webinar 
  • Create a webinar landing page (you supply content)
  • Create a webinar presentation slide deck
  • Create a sales page (Note: You need to provide a lot of content here)
  • Research & compare webinar platforms so I can choose one to use
  • Set up an automated webinar online

Systems

Build online processes that will benefit the business daily operation.

APPLICABLE FOR LEVEL 3 VA ONLY.